I’m a recovering couch potato. When I started running five years ago, my goal was to run three miles without stopping. I’d never run more than half a mile, so three sounded like a huge stretch. My wife and I are now preparing to run in the 2016 Boston Marathon. I don’t enjoy driving 26 miles, much less running it! … Continued
My Case Study System Revealed for You
Imagine teaching someone how to use a hammer—in writing. You could explain where to hold the hammer, how to hold the nail and how to swing the hammer to strike the nail. But to someone who’s never seen or used a hammer before, will any of it make sense? Is he going to hold a nail in one hand and … Continued
Why Your New Member Welcome Package May Be Increasing Cancellations and How to Fix It
Imagine yourself walking into a restaurant at 3:32 p.m. It’s three hours past your regular lunchtime, and you are starving because you were in a hurry and skipped breakfast earlier, as well as your normal lunch. You have a headache from not eating. You are grumpy and all around sick, just from feeling so hungry. You finally get the attention … Continued
What real professionals do
Pilots must have 1,500 hours of flight time to become a commercial pilot. That would be more than two months of flying if done nonstop, 24 hours a day. If you flew two hours a day, every day, it would take you more than two years to log those hours. Plus, this required hands-on experience is on top of the … Continued
Tomorrow’s Member Retention Webinar
I’m hosting a webinar tomorrow in which I outline how several of my clients are creating membership programs that deliver the luxury and performance you expect from a well-engineered program.
Don’t take my word for it; shut the back door and see if it works
What’s more important for you? To recruit more new members or to work on retaining the members you have before you add more new members? Many tell me that they want to add new members now, and then as they grow, they’ll improve their member retention. You know what, in some situations this makes perfect sense. I’ve been working with … Continued
Sneak Peak: A Welcome Letter that Boosts Member Retention
Many of Perry Marshall’s Mastermind Club members have retained their membership since the day he first launched his program. His loyal members love his monthly newsletter and other deliverables, and some have stayed more than five years already. With long-term retention like that, I knew we shouldn’t make any changes to Perry’s monthly deliverables. That said, while the long-standing members … Continued
Do they say “I was a member once” about you?
Today’s social media gives all of your members, current and former, a megaphone. Fair or not, they post. And increasingly, even your affluent members, especially the ones who have the education and the time, know where to look. Plus, you have the traditional rumor mill. One friend asking another, “Have you heard about that guy who published that book?” “Yeah. … Continued
Are there too many info-marketers?
After sending out a promotion for GKIC’s Info-Summit, I was asked, as I often am, “What about market saturation; are there already too many information marketers?” Of all the markets, there are more info-marketers in the dentist niche than in any other. Just off the top of my head, there’s Dr. Tom Orent, Dr. Robert Willis, Woody Oakes, Greg Stanley, … Continued
T-boned by a Toyota
Imagine cruising down a country road in your brand new BMW 750i. A beautiful car that combines performance with luxury. It takes the curves with ease, even at higher than normal speeds. Out of nowhere, your driver’s door gets rammed by a 1994 Toyota Camry that missed a stoplight. Your air bags go off and you lose control, regaining your … Continued
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