Make sure you have all of the facts

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I experienced a hilarious contradiction of ethics. Hilarious at the time, but now that I think about it more, it was actually pretty scary. Each week during the school year I teach entrepreneurship classes to high school seniors as a Junior Achievement volunteer. Junior Achievement supplies the curriculum, solicits interested high school teachers and puts them into contact with volunteers like me to teach the courses to their students. The entrepreneurship course is an hour a week for seven with topics including market analysis, differentiation, product development, marketing, ethics and business planning. Ethics is always my favorite because of the fun discussions it elicits. One of the activities this week involved role play. I approached each student and said, “I’m your co-worker. I have discovered how to hack the time clock to add 45 minutes to everyone’s pay without getting caught. Now what do you do?” The students’ reactions ranged … Continued

How to Create a Member Welcome Call for Member Engagement, Retention, and Ascension

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Many of my clients schedule calls with new members to help onboard them into the membership program. These onboarding calls serve several purposes: To get your newest members engaged in your membership program. To obtain information about the member and feedback about the marketing process. Where appropriate, to upsell members into conferences, products, and/or higher level memberships. There are three key steps to build a system to conduct these calls: First, when you should reach out to a new member. Second, who should conduct these calls. And finally, create a script/outline for these calls. First, when. I recommend calling your new members within the three- to 10-day time window. This way, it’s not too early and they’ve received some materials from you and have digested them (or not). There’s likely a bit of a lull in their excitement for the membership they just joined. Some of my larger clients send … Continued

What do you regret?

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Members often tell me, “I wish I had known about info-marketing before; I would have made a lot more money.” I’m always polite when someone says this; however, this type of thinking is a symptom of a larger problem. When we look back on an unpleasant situation in our lives, thoughts like these often occur: I wish I hadn’t said that; I wish I had done things differently; I wish I had stayed home that night. A lot of us have lost our heads in the heat of the moment, and then, looking back, we have thought of the one thing we could have done differently that would have changed everything. That is exactly the wrong way to think. Instead, we should recognize that we created those bad circumstances because we weren’t focused on the present moment. It’s like driving down the road in your car looking only through your … Continued

Info-marketing sales factor we don’t discuss enough

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Few info-businesses have more longevity than the one I’m about to describe. Launched in 1872, it’s 142 years old, predating the telephone and the electric light bulb. You may be one of its million-plus subscribers or never pay it any mind, but Popular Science magazine is worth studying. The point of your and my info-marketing businesses is to provide value by helping our customers get results. But Popular Science isn’t trying to make its readers into scientists. So, why would someone read it? The fact is 1.2 million “someones” read it, and the magazine has maintained its numbers over the last several years, a difficult time for the publishing industry. Popular Science attracts its large audience because curious people want to know how things work. The magazine provides a lot of illustrations and charts to demonstrate various interesting things, such as how jet engines, stem cell therapies and airline flight … Continued

Your 5-Part Secret Formula for Building a Vibrant Tribe or Completing the Boston Marathon

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Nothing could have prepared me for the Boston Marathon. Although this was Kory’s and my first time at the Boston Marathon, I’ve completed four others and Kory has completed five. In the marathon world, we are beginners. I’ve been a beginner throughout my short running career. I’d never run more than a quarter mile prior to 2010, when I was 39 years old. That was the year I learned about a free podcast called “5K101.” The pitch was if I listened to each podcast three times a week, ran when he said to run, and walked when he told me to rest, I could learn to run 5 km (3.1 miles) within eight weeks. I was always the fat kid in school. Over the years, prior to 2010, I’d lost 30 pounds but was still heavier than my ideal weight. I’d done weight training, interval training, and boot-camp-style programs without … Continued

Controlling you without you knowing it

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Our brains are programmed to fight for survival, similar to other animals. If a squirrel is on the ground searching for nuts, hears a tree branch break, feels a swoosh of wind and then feels a sharp pain in her side, she is going escape by running into the woods, barely thwarting the hungry hawk. What happens the next time that squirrel hears a branch break and feels a gust of wind? She’s going to run to the nearest tree, and her side is going to ache, even when the hawk isn’t around. Running for cover is now an involuntary response every time she senses that combination of experiences. Our brains are programmed in the same way. When we experience accidents or other traumatic events in our lives, our brains create responses to protect us from those things happening again in the future. As an example, imagine you fell out … Continued