Why I’ve Given Up Facebook Until After the Election, and What ‘Pokemon Go’ Reveals About Stopping Your Members From Quitting

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I’ve decided to give up on Facebook. I can’t look at it anymore. Does everything have to be a flaming argument about the election? Even my closest friends have become lunatics about their chosen presidential candidate. I’ve long-since learned political discourse on Facebook is a total waste of time. But when I see an ignorant post, it just burns me up inside. I get angry, and I feel a powerful urge to explain to my friends how they’re wrong and I’m correct. “Pokemon Go” is all the rage. I don’t believe I’ve ever heard the phrase “Gotta catch ’em all” so many times as I have lately. The other day, a friend was telling me how stupid it was to play “Pokemon Go.” She said the game was basically all about walking so you could get some badges. Ironically, as she was explaining how stupid it was to walk for … Continued

The simplest way to get customers

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I have a coaching client who is working as hard as anyone I know.  Yet, he isn’t getting the results his hard work deserves.  And, when I suggest changes he’s SO busy keeping up with his current commitments it’s a challenge to implement anything new. In many third world countries children have to walk an hour in the pre-dawn darkness to the village square to fill her family’s pot with water.  Then, she has to walk an hour back home lugging that pot of water.  All that, so their family could start the day with a pot of water.  These people are trapped because they must devote so much time to staying alive that breaking free from poverty is inconceivable to them. You and I get to start the day with water, just by turning on the tap.  We have a two-hour advantage. A tool that allows you to accomplish … Continued

My 3 Most Successful Go-To Strategies for Getting Your Members to Engage and Stop Quitting

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I was disgusted with what I saw in the photograph, even though I knew I was supposed to love it. After all, it was a photo of me with my family. Instead, I cringed each time I walked past it. Although the photo included my beautiful wife, along with the beaming faces of my children I’ve loved since before they were born, all I saw was the huge roll of fat hanging over my belt. And the photo was enlarged and huge, so the fat was right in my face as I walked by. This was 2004; I weighed more than 235 pounds then. Although I’d been able to rationalize what I saw in the mirror, I couldn’t avoid that photograph. One of the lobbyists I had on retainer at the time for the political work I was doing told me how he used to be really heavy. He still … Continued

Embarrassed by success

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I’d finally accomplished everything I had been working toward for years, but now that I had it, I hated it. I was a consultant, and I had successfully tripled my prices. I exceeded my competitors’ rates by double. But I had a problem. I realized there was no way I could grow my income further without working even more hours or hiring additional employees. Neither option was attractive to me. The solution was to create an info-marketing business. It was the only way I could replace my trading-hours-for-dollars working life for one where I could work once and get paid several times. Otherwise I’d never again expand my income, and I’d always be just a few months lost income away from bankruptcy. But I was comfortable. To get where I was, I’d had to work 70+ hours a week for years. Now I finally had some flexibility. I had built … Continued

Would You Like to Sell $405,000 Worth of Products and Sign Up 270 New $297-Per-Month Members Within 3 Hours?

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How can I keep my members longer?

Michael Rozbruch recently topped his record of earning $117,018 in four hours in June of 2014 with a Livecast generating 270 new sales, members, and customers. And don’t forget the thou-sands of unconverted leads from attendees who haven’t yet made a purchase, as well as from registrants who didn’t show up, but who are still interested. Michael will be reaping the rewards of this event for many years. Michael worked with the team at GKIC to produce his LiveCast. GKIC’s team is experienced in producing LiveCasts and has done a great job for years. The GKIC team that helped Michael included Mike Stodola who created the marketing to generate the audience for the LiveCast, and Dave Dee, who worked with Michael to create the three-hour presentation that generated excitement among members to buy now. While I worked with Michael for several weeks, outlining upsells and price strategy and discussing the … Continued

Do you have a number?

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During my last three consultations with clients, the same issue came up, so I thought I’d share it with you here. Many of our goals are nebulous and difficult to think about because they appear far away and out of reach. To someone who has never earned more than $100,000.00 a year, “Build a million-dollar business” will seem like a monumental task. And so it’s difficult to envision a goal like that. I have difficult-to-envision goals, too. In my case, I have “helping people” goals. For my clients within each category, I establish certain number goals. I list the number of clients I have and compare it to the number of people I’m able to help. But that’s not what keeps me motivated. That’s not how I really “keep score.” Instead, everything I do is 100 percent focused on my “enough is enough” number. It’s the dollar amount that completely … Continued

Up and Down the Sierra Nevada Mountains So I Can Better Help You Stop Your Members From Quitting

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I had to look like I was strong, even though I was gasping for air. I couldn’t use altitude as an excuse, because we were at sea level. The Skrob family got away for a vacation to San Francisco and Yosemite National Park. While in San Francisco, we wanted to see the redwood trees in Muir Woods, a short drive from the Golden Gate Bridge. We were up for a hike anyway, and when we found out the place was so crowded, the parking lot was full, we decided to go to Stinson Beach and hike from there to Muir Woods. Maps and some signs put the distance at six miles. It was more like 70. At least, it felt that way to me. Lots of elevation gain as we left the coast, heading toward the redwoods. There were several climate changes. The warm coastline gave way to rain forests … Continued

Approach your business like a professional

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I played my best golf during college. On Tuesdays and Thursdays, my last class of the day was Governmental Accounting. I’d look over at my friend and with one nod to each other, we knew—there was no way we could sit through a lecture when the weather was so nice outside. So, we’d get up and leave for the golf course before class started. Even when I was playing my best golf, I was a hack. I was self-taught, “gripping and ripping.” Don’t get me wrong, I practiced. I’d go out on the driving range and hit balls. Or we’d practice on the putting green by betting each other a dollar per hole for whoever sank a putt with fewer strokes. But when it was time to drive the ball, I’d stand on the tee box, take a swing and see how far it went. I had no idea how … Continued