How to Compete Against “Free” to Grow Your Paid Membership

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Although I read two to three books a month, the backlog of books I have yet to get through is huge! Heck, I buy a couple of books each month, clients and friends send me more … Every month that goes by, I get further behind in the list of books I need and desperately want to read. Beyond all those books, I also subscribe to several news feeds. These include articles from my local paper, TechCrunch, Wired, Seth Godin, Florida State University sports, and a dozen others. Then there’s the podcasts: “Wait Wait … Don’t Tell Me,” “Planet Money,” “Serial,” “Entreleadership,” “The Way I Heard It,” “Built to Sell,” “Tim Ferriss,” and others. I’m weeks behind on what I eagerly want to listen to. For entertainment, my Netflix binge list includes “Orange is the New Black,” “The Blacklist,” and “Narcos,” just to get started. On top of all this, … Continued

From Cradle to Nightclub in the Blink of an Eye and When It’s the Right Time to Stop Your Members From Quitting

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Twenty-one years is gone in the blink of an eye. My wife and I took our daughter, Samantha, to Nashville for a long weekend to celebrate her 21st birthday. It feels like she was born just a year or two ago. Now she’s an adult. When my wife, Kory, got pregnant, we owed more money than we earned in a year. At the time, credit card company representatives were passing out applications like they were candy at Halloween. And to get approved, you just had to be a full-time student. Although I paid them off each month for years, I eventually fell behind. Then, the outstanding balances grew and grew. We planned on Kory going back to work after Samantha was born, but we did the math anyway. After day care expenses, Kory earned less than $2.23 an hour. This meant our income had decreased by 50 percent at the … Continued

Subscription Insider adds column on membership retention and it’s written by your favorite retention expert, ME!

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Subscription Insider, the foremost publication on the subscription economy, the membership economy and increasing monthly recurring revenue, the Subscription Insider now has a regular column focused on membership retention.  You’ll be excited because you’ll get to read more from me! Yes, steady yourself.  I know it’s exciting and it gets better. Subscription Insider is my go-to resource for the insider news and insight growing subscription revenue. You may enjoy my first article, 11 Reasons Your Monthly Recurring Revenue Doesn’t Grow and How to Fix It. While you’ll enjoy my articles, there’s a lot more to Subscription Insider.  It’s a complete resource for reducing involuntary churn, meaning all those failed charges for expired cards, new renewal dates and replaced cards. Also, get insight from subscription industry news so you can see what’s going on in the greater membership economy. Get all the details by visiting here:  Subscription Insider. I attended a … Continued