One morning in San Pancho, Mexico, we decided to cook our own lunch. This way we wouldn’t have to leave our vacation home, allowing us to enjoy the Pacific breezes and the view. I went to the local market in San Pancho for a couple of last-minute groceries. I brought Samantha as my translator; she just finished her first semester … Continued
Copywriting for Customer Engagement, Retention and Lower Churn
The biggest mistake I see in ongoing content is that it’s 100 percent “how-to” information. Too much how-to is boring, overwhelming, and monotonous. Plus, there are billions of pages of how-to content available for free on the internet. Yes, “how-to” is important, and when you ask your members, that’s what they always say they want; however, when you deliver content … Continued
Today’s Single Most Effective Technique to Recruit New Members
Unless you have a sales process that reliably generates new members, there won’t be any members to retain. While a lot of clients come to me because they have retention problems, I’m most often creating front-end marketing systems. When you recruit new members into your membership with the right type of offer, they are much easier to retain. More money … Continued
Scouring the World to Bring You Secrets on Stopping Your Members from Quitting
Imagine sitting in a small boat with your family, a “captain” and his helper holding the rudder of a small outboard engine, when a creature the size of a freight train leaps from the water and crashes in the sea in front of you. This is the humpback whale. Turns out humpbacks return each year to Puerta Varrata Bay to … Continued