Our Strangest Experience While in Mexico

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One morning in San Pancho, Mexico, we decided to cook our own lunch. This way we wouldn’t have to leave our vacation home, allowing us to enjoy the Pacific breezes and the view. I went to the local market in San Pancho for a couple of last-minute groceries. I brought Samantha as my translator; she just finished her first semester of Spanish at Florida State University. San Pancho is exactly the type of town Disney would create were they creating a quaint Mexican beach town. There are no traffic lights — not even stop signs. There’s one road in with a few dirt roads branching from it. A small market provides most everything you need, including a wide selection of liquor, should you drink it faster than you originally expected. When Samantha and I arrived at the market, she shopped for the fruit on our list while I went to … Continued

Copywriting for Customer Engagement, Retention and Lower Churn

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The biggest mistake I see in ongoing content is that it’s 100 percent “how-to” information. Too much how-to is boring, overwhelming, and monotonous. Plus, there are billions of pages of how-to content available for free on the internet. Yes, “how-to” is important, and when you ask your members, that’s what they always say they want; however, when you deliver content in the right way, it’ll result in a huge reduction of your churn rates. I was speaking about this with a client in December. On that call I created the following formula for content: Content = Vision + Clarity + How-To + Personality Throughout the month of January, I’ve had the opportunity to work with Money Map Press, an Agora affiliate and one of the largest financial publishers in the world, to implement this model within their editorial department. As a large publisher, they have several different experts who provide … Continued

Today’s Single Most Effective Technique to Recruit New Members

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Unless you have a sales process that reliably generates new members, there won’t be any members to retain. While a lot of clients come to me because they have retention problems, I’m most often creating front-end marketing systems. When you recruit new members into your membership with the right type of offer, they are much easier to retain. More money is generated for premium-priced memberships and subscriptions through video sales letters (VSLs) than any other sales tool. There are a lot of ways to produce VSLs, from animated hands drawing cartoons, to a live-action person speaking directly to the camera, or, the most popular, a voiceover with words on the screen. For most high-volume marketers, voice over text converts higher than any other strategy, unless there’s something interesting happening in the video. Joe Schriefer has a successful VSL that features himself as a man on the street demonstrating how easy … Continued

Scouring the World to Bring You Secrets on Stopping Your Members from Quitting

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Imagine sitting in a small boat with your family, a “captain” and his helper holding the rudder of a small outboard engine, when a creature the size of a freight train leaps from the water and crashes in the sea in front of you. This is the humpback whale. Turns out humpbacks return each year to Puerta Varrata Bay to mate. So that means it was a horny freight train leaping from the water. We enjoyed the whales. When they surfaced for air, they shot a Yellowstone Ole Faithful Geiser of water from their blow holes. Their lungs must be huge. Then they’d sporadically  disappear only to reappear, leaping out of the water. Other times they’d disappear below the surface and would be gone forever, leaving us at the surface to bob up and down in the waves of the Pacific Ocean. This trip was courtesy of my clients Bo … Continued