Does Your Membership Work for You or Do You Work for Your Membership?

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Membership that works for you in good times or bad

Within a year of working in the membership industry, I knew this was the career for me. No business comes close to the opportunity that the subscription membership business provides. During my first year working with a company that consulted with membership organizations, I’d come across these older people, in their 60s, making great money and working part-time hours. They’d built a membership up over their career, and lived a tremendous semi-retirement. They had control over their time. They got to travel. And, when they went to member events, they were revered and praised by their members. These guys had life figured out. They’d hustle from time to time to recruit new members. But mostly, they were able to make a great money by keeping their members renewing. And they understood what their members wanted, so there was little struggle or frustration. I’ve met many of these membership millionaires in … Continued

Why Subscribers Join and What Keeps Them From Quitting

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What keeps members from quitting

Have you heard about those OPEC meetings where leaders from oil-producing nations agree to production rates to control the price of oil around the world? Have you ever wondered what those meetings are like? Is everyone at these OPEC meetings sitting on chairs made of solid gold, speaking while a team of servants fans them and feeds them grapes? Or are these meetings remarkable because they are as normal as a school board meeting in Lincoln, Nebraska? Dr. Kent Moors, an investing guru for the Agora affiliate Money Map Press, attends those OPEC meetings. Each month in his publication Energy Advantage, Dr. Moors provides insights on which companies consumer investors should buy based on his insider knowledge. I had the opportunity to work with the cracker-jack editorial team at Money Map Press this spring. Dr. Moors has always been a great storyteller. He provides in-depth analysis into the companies he … Continued

Datebox Subscription Secrets for Reducing Churn by Creating Strong Customer Engagement

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Subscription Secrets

This is pitiful. The largest growth sector of the subscription economy knows the least about how to connect with new members and stop subscriber churn. I’m so dedicated to helping you stop your members from quitting that I go to great lengths to bring you the strategies and tactics that’ll reduce your subscriber churn rate and grow your membership. This includes subscribing to more than four dozen subscription boxes to see what insights I could bring to you from the fastest growing sector of the subscription economy. There are more than 150 percent more subscription box offerings than there were just a year ago. And boxes are becoming ever more popular. There are boxes for candy lovers, dog lovers, chocolate lovers, camping lovers, cosmetics lovers, lovers of children and even loving couples. I must admit, the Choco Rush monthly box of single source dark chocolate makes me very happy when … Continued

Are You Doing Enough to Stop Subscriber Churn?

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Are You Doing Enough to Stop Subscriber Churn?

I hate subscriber churn. Each time a member quits feels like a personal rejection. And it is! I’ve been marketing memberships for more than two decades. And when I see a client report with higher churn than their product value deserves, it makes me angry. Even if it’s a client prospect that I haven’t worked with yet, I still take it personally. For me, there is no normal churn. Churn means rejection, disappointment, and someone else getting your member instead of you. Okay yes, I understand that SOME churn is a necessary part of selling. If your churn is really low, it could mean you aren’t signing up enough new members. There are always going to be some people who join but aren’t a perfect fit, and it’s better for them to go quickly rather than for you and your team to try to please everyone. You can never be … Continued