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Advanced Coaching Program Fulfillment: Easier for You, Addictive for Your Customers
By Robert Skrob | August 28, 2008
After going through all of the planning, work and expense of launching a coaching program, you are suddenly faced with the planning, work and expense of fulfilling one. Not that it’s that difficult, but there are ways to make it easier. While the coaching business model is still in its infancy and maturing, the science of adult education is heavily researched. This month’s Best Practices in Information Marketing call features advanced coaching delivery strategies.
Coaching programs vary in as many ways as do coaches. There’s one-on-one coaching, mastermind type coaching with groups of 18 or fewer and group coaching programs for large groups. This call features advanced strategies for each of these coaching program formats.
Once you launch a coaching program of any size, challenges arise. How do you lead an effective coaching program? How often do you present new information to the group? How do you facilitate networking among the group’s members? Are there ways of leading discussions within large groups that provide answers to the members’ specific challenges? And how do you get coaching members to coach each other? These questions and more are going to be covered in this month’s Best Practices call.
Also, as coaching programs grow, info-marketers inevitably have to get help. Using junior coaches gives you flexibility to grow your coaching program as well as freedom from having to appear at every meeting and call yourself. More and more, coaches are employing junior coaches to provide some or all of the coaching program’s fulfillment. You’ll get the latest strategies for hiring new coaches, using existing coaching members to train new members and replacing yourself within your coaching program.
Learn the advanced strategies for delivering easy, profitable and addictive coaching programs on September 4, 2008, at 3:00 p.m. Eastern/12:00 noon Pacific on the IMA Best Practices in Information Marketing call.
Here is a summary of what will be covered on this call:
- Secrets of how to keep members in a coaching program for a LONG, long time
- How the “Tom Sawyer Approach” can make a coaching program addictive for your coaching members
- How “giving less” in a coaching program is actually more and creates raving fans out of your coaching members
- When it’s the right time to bring other coaches into your team to lessen your workload
- Getting coaches trained and monitoring the quality of their coaching
- Avoiding the pitfalls of using junior coaches to fulfill your program, including (a) competition, (b) motivation and (c) marketing
September Best Practices for Information Marketers
Monthly Money-Making and Benchmarking Teleseminar
Milana Leshinski – In 2002, Milana Leshinski founded the Association of Coaching & Consulting Professionals on the Web (ACCPOW), a place for coaches to learn and acquire the tools for building a global business. Milana also launched a global Coaching Telesummit, which she pioneered in 2005 and transformed into Coaching Super Summit, a live event for coaches and coaching entrepreneurs worldwide.
Timothy Paulson – Tim Paulson is known as the Head Coach of Coaching. He has been involved in the pioneering of several advances within the coaching business, including the contest model for coaching programs as well as systems to facilitate large group coaching programs.
Moderators: Bill Glazer and Robert Skrob
Date: September 4, 2008
Time: 3:00 p.m., Eastern
2:00 p.m., Central
1:00 p.m., Mountain
12:00 noon, Pacific
This call is exclusively for members of the Information Marketing Association. If you’d like more information about the association, you can visit www.InfoMarketingStartup.com.
Topics: Information Marketing, Marketing | No Comments »