Information Marketing
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Friday, May 21st, 2010In marketing, a physical document is usually a more personal and direct manner of sending information to a client. When you have an online database of clients, it is often useful to convert your online marketing into a database of mailing addresses. As the President of the Information Marketing Association, I host a monthly coaching [...]
Information Marketing: Key Issues when Booking Hotels
Friday, May 14th, 2010Companies book hotel meeting spaces for a variety of different purposes. Here are a few helpful tips for what to look out for when you are booking space at hotels for your own meeting. As the President of the Information Marketing Association, I host a monthly coaching call for info-marketers who have questions and are [...]
Information Marketing – Converting Public Domain Books Into Courses
Friday, May 7th, 2010When it comes to creating an info-product, one way to find content is to use a public domain source. These sources, such as books, allow you to borrow their content and add to it for your own use in products. As the President of the Information Marketing Association, I host a monthly coaching call for [...]
The Critical Importance of the Big Pay-Day
Thursday, May 6th, 2010Working with over 70 different information marketers, I have encountered only three who have functioned and sustained satisfactory profitability (so far) without having the periodic big pay-day of the boot camp or comparable event. On the other hand, there are a number of them who get one-third to two-thirds of their entire net profit for the year from one, two or three such events, and everything leading up to them, beginning with their initial customer acquisition (typically, the sale of a ‘kit’ product) done at losses, break-even and minimal profits.
Information Marketing – Creating a Partnership
Friday, April 23rd, 2010Creating a partnership can be difficult even in the best of situations. What do you do when you have a common interest, but do not know if you can work positively together? Dan in California thinks that he should cold call people in the same business area to see if he will get the answers [...]
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