Information Marketing
« Previous EntriesThe Cruelty of Encouragement
Thursday, April 12th, 2012Some people shouldn’t be encouraged.
There are many ways to fail in any business launch. The info-marketing business is no exception. You can choose a niche that is too large, under research your nicheand launch the wrong product, market poorly, market too little or rely too much on joint ventures—and this is just the beginning of the list.
Don’t Tell, Demonstrate
Wednesday, October 26th, 2011Imagine teaching someone how to use a hammer—in writing. You could explain where to hold the hammer, how to hold the nail and how to swing the hammer to strike the nail. But to someone who’s never seen or used a hammer before, will any of it make sense? Is he going to hold a nail in one hand and swing the hammer with the other if he has never seen how it works?
Does believing make it true?
Tuesday, September 20th, 2011Several years ago, I showed Dan Kennedy a business I had been working on for about seven months. It was a new continuity program with a price of $49.00 a month. I’d grown this business from scratch up to 265 paying members, all without investing any up-front money. However, if I wanted to continue to [...]
Information Marketing: Converting Online Newsletters Into a Mailing Address
Friday, May 21st, 2010In marketing, a physical document is usually a more personal and direct manner of sending information to a client. When you have an online database of clients, it is often useful to convert your online marketing into a database of mailing addresses. As the President of the Information Marketing Association, I host a monthly coaching [...]
Information Marketing: Key Issues when Booking Hotels
Friday, May 14th, 2010Companies book hotel meeting spaces for a variety of different purposes. Here are a few helpful tips for what to look out for when you are booking space at hotels for your own meeting. As the President of the Information Marketing Association, I host a monthly coaching call for info-marketers who have questions and are [...]
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