Information Marketing
« Previous Entries Next Entries »The Critical Importance of the Big Pay-Day
Thursday, May 6th, 2010Working with over 70 different information marketers, I have encountered only three who have functioned and sustained satisfactory profitability (so far) without having the periodic big pay-day of the boot camp or comparable event. On the other hand, there are a number of them who get one-third to two-thirds of their entire net profit for the year from one, two or three such events, and everything leading up to them, beginning with their initial customer acquisition (typically, the sale of a ‘kit’ product) done at losses, break-even and minimal profits.
Information Marketing – Creating a Partnership
Friday, April 23rd, 2010Creating a partnership can be difficult even in the best of situations. What do you do when you have a common interest, but do not know if you can work positively together? Dan in California thinks that he should cold call people in the same business area to see if he will get the answers [...]
How to Keep More Customers/Clients/Members in Your Continuity Programs
Thursday, April 22nd, 2010The list of present, evolving and potential “problematic changes” confronting info-marketers is far too long for this space. It includes rising front end sale costs, rising difficulty and cost of filling seminars, rising dropout numbers in continuity, clutter and competition, intellectual property theft, aforementioned regulatory interference and threats, changing consumer/client demands with emphasis on services vs. education, and many, many more. Too many of these things are a plague upon us—for which fear and loathing are the only responses. For others, these very same things are golden opportunities to reinvent, to erect enormous barriers to entry or competition, to thin the competitive herd, to build iron cages around customers. No man has the exclusive right to building an ark this time around. Every info-marketer has the same opportunities and choices.
Wealth From Info-Marketing Businesses: MISSED OPPORTUNITIES
Wednesday, April 7th, 2010Everybody knows conceptually that creating wealth (not just income) requires leverage. Somehow, we have to break free of the basic parameters of making money, such as trading time for dollars, and leverage our “Work Product” in ways that the same thing can deliver more streams of income. In TV, it’s attempted with spin-offs—coming up, Trump and Burnett own an Apprentice spin-off starring Martha Stewart. A ‘Desperate Housewives’ spin-off. And I’m going to get back to this late in this Report.
Everybody knows conceptually that creating wealth (not just income) requires leverage. Somehow, we have to break free of the basic parameters of making money, such as trading time for dollars, and leverage our “Work Product” in ways that the same thing can deliver more streams of income. In TV, it’s attempted with spin-offs—coming up, Trump and Burnett own an Apprentice spin-off starring Martha Stewart. A ‘Desperate Housewives’ spin-off. And I’m going to get back to this late in this Report.
You Need Shortfuse, High Intensity Promotional Events Four to Eight Times a Year
Wednesday, March 24th, 2010Regardless of what you do, you need to create “shortfuse,” high intensity, highly focused promotional events around something “new” at least four to eight times a year in your market, not just for the direct surge of new customers or sales for a new product, but for attention, interest, prominence and “buzz.” Otherwise you become of minor consequence, known but not of interest.
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