Information Marketing
« Previous Entries Next Entries »You Need Shortfuse, High Intensity Promotional Events Four to Eight Times a Year
Wednesday, March 24th, 2010Regardless of what you do, you need to create “shortfuse,” high intensity, highly focused promotional events around something “new” at least four to eight times a year in your market, not just for the direct surge of new customers or sales for a new product, but for attention, interest, prominence and “buzz.” Otherwise you become of minor consequence, known but not of interest.
The Gloom, Doom and Slight Ray of Sunlight Regarding the Internet
Wednesday, March 17th, 2010Online commerce is still growing but not nearly as quickly as it once did; in the U.S., total retail sales for 1st quarter of ’08 came in at about $990 billion with Internet sales at about $30 billion, just 3% of the total … and growth for the most recent 3 calendar quarters has been about 3%. From 2003 to 2004, sales growth was 25% from 2007 to 2008, its forecast as low as 5%. E-mailers can expect to see their open rates continue to fail as Road Runner, AOL, and Yahoo continue to increase spam screening.
The Temptation of the Cheap
Wednesday, March 10th, 2010Recently, the writer and publisher of a good marketing newsletter which I’ve enjoyed reading ceased printing and mailing issues to his subscribers——after 6 years——and has substituted only an online blog version. In his case, most readers got their subscriptions as bonuses with other stuff, but that’s really not the point. Had he asked, I could have proffered considerable empirical evidence of this proving suicidal for at least five info-marketers I know of. If you think you can sustain a relationship that produces quick response to offers including pricey ones, high seminar attendance, etc., merely by putting stuff up at a site and——as he did——telling them, if they insist on having it in print, to print it out for themselves, bubba, you’re sadly deluded.
Two Big Eternal Information Marketing “Big Things.” Big ideas, big issues.
Wednesday, March 3rd, 2010For 6 years, select information marketers have been “by-invitation-only” subscribers to Dan Kennedy’s Information Marketing Special Reports and Info-Marketing Letters. Now, for a limited time, Dan has opened his vault to make these available to you. If you’d like to find out more about the archives, visit www.DKArchive.com. Here is an excerpt from Volume V, [...]
Information Marketing: Setting a Price for Your Product
Friday, December 11th, 2009When you’re new to an industry without a lot of experience or credibility, determining a price for the service you are providing can be a tricky procedure. Luckily, there are three secrets to charging more for your products. As the President of the Information Marketing Association, I get questions from info-marketers who have questions and [...]
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