Perry Marshall Interviews Robert Skrob Revealing Three Secrets of Launching a Subscription Economy Business That Grows

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Recurring revenue is the single biggest growth factor and stability for businesses today

Recurring revenue is the single biggest growth factor and stability for businesses today. Rather than having a revenue that is dependent on individual transactions, subscription revenue grows as you add new subscribers to the continuing revenue from subscribers that were added last month, and the month before. Yet, many subscription businesses struggle and fail.

Perry Marshall, one of the world’s most expensive and sought-after business consultants, endorsed by FORBES, INC Magazine, and the most respected marketers in the world, recently interviewed Robert Skrob about the subscription economy. In addition to a wealth of information and advice for the subscription economy, Robert revealed what subscription businesses must do to grow recurring revenue including: how to launch a new subscription business to generate recurring revenue, how to generate new subscribers, and how to onboard new members to increase lifetime customer value. Continued

PupJoy Leads the Subscription Economy by Enabling Pet Parents to Personalize Their Subscription Box Experience

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For 99 percent of the subscription economy, every subscriber receives the same thing. It would be unthinkable for a publisher to create a unique magazine for each subscriber, or for a SaaS company to create a unique software tool for each customer, or for an association to create a unique experience for each member. However, that’s exactly what the most forward-thinking subscription boxes such as PupJoy do every month. Continued

Retention Is the Key Element of Growth

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Bonus, I learned something about membership retention to share with you.

I took the family to Ireland for more than a week this summer, and learned a lot about the people, the land, and the country’s history. It is a beautiful place, and there were friendly people everywhere we went. Bonus, I learned something about membership retention to share with you. One of the recurring narratives you hear, especially in the western part of the country, is about the Great Potato Famine. It’s hard to imagine that a nation of people can be defined by the events of 150 years ago, but it’s as real to the Irish as if it happened yesterday. In the early 19th century, the population of Ireland exploded to more than 8.2 million. Because of a number of historical reasons, more than two-thirds of the population was solely dependent on potatoes. Potato blight, a mold that destroys the plants, wiped out crops between 1845 and 1852. … Continued

Increase Your Recurring Revenue by Delivering 10X Value

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Increase Your Recurring Revenue by Delivering 10X Value

Podcast: Play in new window | Download (Duration: 48:59 — 30.6MB) Subscribe: Android | Email | RSS | How to Subscribe Using Different Platforms The subscription economy is exploding and everyone is wanting the benefit of recurring revenue. Today the world is awash with subscription options-Netflix, Amazon Prime, SalesForce.com, Dollar Shave Club, and so on. Sure, you offer a dynamite software as a service company, a great training program, a unique product, or vital business intelligence, but how can word of your business cut through all the noise? To gather some insight from an expert in the subscription economy, I talked with John Warrillow, author of bestselling books like Built to Sell – Creating a Business That Can Thrive Without You and The Automatic Customer – Creating a Subscription Business in any Industry. John is also the founder of a subscription-based company called The Value Builder System, where advisors help … Continued

Three Ways Specialized Information Publishers Boost Membership Retention

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Strategies used to improve membership retention and increase member value.

In the world of publishing, members (subscribers) are hard-won, and membership retention is even more difficult. The goal is that, once members are brought onboard, a publishing business can run like a locomotive—with unstoppable momentum that builds over time. That feeling is the magic of membership retention. On the other hand, when publishers lose members faster than they sign up new ones, it feels more like bailing out a leaky boat. So how do they run like a locomotive? I talked with leading specialized information publishers about strategies they use to improve membership retention and increase member value. Their insights will help you develop loyal members who continue to buy your services year after year. To maintain your member’s interest, you need to keep your publication content unique and necessary. Don’t simply forget about a member once there’s an order in hand. Ryan Dohrn, founder of SalesTrainingWorld.com, makes sure his … Continued

Four Ways Specialized Information Publishers Generate New Customers

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Generating New Publication based subscriptions

Business readers will invest to get specialized information that gives them the edge against a competitor. But how do publishers who sell subscription-based newsletters, magazines, reference manuals and training programs get those business readers to invest in their publications? The usual methods of direct mail and online ad campaigns figure into their marketing strategy. But the publication itself is also a powerful tool to reel in buyers, and specialized information publishers often use part of their own content to generate future sales. I asked top publishers to share the methods they use to sign up new subscribers. You will learn their tactics, many of which can be adapted for other types of subscription-based businesses. Back-to-basics marketing is a strategy many subscription publishers still use. Guy Cecala, CEO and publisher for Inside Mortgage Finance Publications says direct mail, and even old-fashioned word-of-mouth, remain part of his marketing strategy. “We get a … Continued

How to Accelerate Your Subscription Growth – Insight and Advice from Zuora

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How to Accelerate Your Subscription Growth Insight and Advice from Zuora

Podcast: Play in new window | Download (Duration: 48:02 — 23.2MB) Subscribe: Android | Email | RSS | How to Subscribe Using Different Platforms How would you like to know the secrets of the fastest growing subscription companies? Subscriptions are exploding for everything from information, software, to monthly boxes. This growth has attracted new resources for analytics, software, and marketing to learn what works and how to grow the largest subscription companies today. These tools can give you more visibility, control and monthly recurring revenue for your subscription program. This interview reveals what the largest players in the subscription economy do to attract new customers, understand their subscribers to reduce churn, and grow their monthly recurring revenue. For starters, Zuora offers products, resources, and cloud technologies to help subscription businesses attract and retain members. Zuora has sophisticated monthly billing systems that increase revenue with better pricing models and international acceptance … Continued

Increase Subscription Member Retention with Subscriber Emails: Lessons from the Subscription Boxes

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Lessons from the Subscription Boxes

While there’s nothing more exciting than when that monthly subscription box arrives, there are a lot of days each month between subscription boxes. These are days when your customer receives their credit card statement, which is often larger than they expected. And she may be tempted to try to trim her monthly expenses, possibly sacrificing the monthly box she loves. How do you avoid the chopping block? Obviously, by making the box experience surprising, engaging, and pleasant. But that’s only one day a month. What about all the other days? The first answer is subscriber emails. Unfortunately, there appears to be two extremes in the subscription box industry — either few emails or a deluge. Too few can be zero. Or perhaps no emails beyond the administrative billing and shipping confirmations. Where’s the excitement in that? Most often subscription box companies deluge their subscribers with offers, promotions, and the mundane. … Continued

The Four Essentials of Subscription Box Member Retention

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The Four Essentials of Subscription Box Member Retention

Unless your members are renewing, your subscription is like a leaky bucket, with water escaping faster than you can add more. The key to success for any subscription box business is the ability to retain subscribers. I caught up with seven of today’s fastest growing subscription box companies to discover what they are doing to stop members from quitting and improve lifetime subscriber value. Let’s take a look. My first business mentor taught me that even though I may have answered the phone 100 times today, and answered the same question 100 times, for the next member who calls, that’s his first time asking that question. It’s my duty to perform and provide that member with a great experience. For Brick Loot, they agree that the key to retaining subscribers is offering top-notch customer service. When asked, the president of Brick Loot, Erin Krex, told me: “We have excellent customer … Continued

Why Do Members Refuse to Do Anything With the Materials You Give Them and Then Quit Their Membership?

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It makes me so mad. Customers opt-in, review my sales message, talk to my people and choose to buy. Then they do NOTHING and quit. Some even have the gall to criticize the program when they did nothing with what I sent to them. I can see they never opened their emails or logged into their member dashboard. Argh! I’ve had SAAS clients with past customers who did nothing with the product, but still took the time to post a negative review of the product. Or I’ve seen subscription boxes with past customers posting on social media, saying, “Received a box, never opened, stupid.” Oh, and this is really a sore spot with my publisher clients. How many times have you heard, “When I put this month’s unopened mailing on top of a pile of four other months of unopened mailings, I decided I needed to call to cancel.”? And, … Continued