Four Lady Gaga Marketing Secrets to Increase Your Recurring Revenue

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Four Lady Gaga Marketing Secrets to Increase Your Recurring Revenue

You may not like Lady Gaga’s music, outlandish fashion choices, or her lewd stage performances, but she’s grown her following so strong that she’s now called the “Queen of Pop.” And watching her this year on the Super Bowl halftime performance, it’s easy to forget that she signed her first record deal in 2007. This rise from complete obscurity to rock icon happened in less than 10 years. Lady Gaga’s current success also obscures the relentless work she put into building fans into a vibrant tribe she calls “Little Monsters.” I recently discovered the book “Monster Loyalty” by Jackie Huba, which details Lady Gaga’s efforts to build her career by a relentless focus on growing her community. I highly recommend this book to anyone interested in building a membership, subscription business, or cause. In her book, Huba describes seven community-building lessons that Lady Gaga uses to grow her following. Here … Continued

Perry Marshall Interviews Robert Skrob Revealing Three Secrets of Launching a Subscription Business That Grows

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Recurring revenue is the single biggest growth factor and stability for businesses today

Recurring revenue is the single biggest growth factor and stability for businesses today. Rather than having a revenue that is dependent on individual transactions, subscription revenue grows as you add new subscribers to the continuing revenue from subscribers that were added last month, and the month before. Yet, many subscription businesses struggle and fail.

Perry Marshall, one of the world’s most expensive and sought-after business consultants, endorsed by FORBES, INC Magazine, and the most respected marketers in the world, recently interviewed Robert Skrob about the subscription economy. In addition to a wealth of information and advice for the subscription economy, Robert revealed what subscription businesses must do to grow recurring revenue including: how to launch a new subscription business to generate recurring revenue, how to generate new subscribers, and how to onboard new members to increase lifetime customer value. Continued

PupJoy Leads the Subscription Box Industry by Enabling Pet Parents to Personalize Their Subscription Box Experience

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For 99 percent of the subscription economy, every subscriber receives the same thing. It would be unthinkable for a publisher to create a unique magazine for each subscriber, or for a SaaS company to create a unique software tool for each customer, or for an association to create a unique experience for each member. However, that’s exactly what the most forward-thinking subscription boxes such as PupJoy do every month. Continued

Subscription Business Experts Reveal What It Takes to Grow Your Monthly Recurring Revenue

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Subscription Economy Experts Reveal What It Takes to Grow Your Monthly Recurring Revenue

The Membership and Subscription Growth Podcast is now on iTunes, Google Play, and Stitcher! This podcast will help you attract new subscriber members, keep them longer and grow a vibrant tribe. You’ll learn easy-to-implement shortcuts for fast membership and subscription growth. You’ll discover how to get more new members to join and what to deliver that improves membership retention and creates membership growth. You’ll discover the best membership practices, proven retention strategies and unique insight into the membership and subscription economy from some of the most successful entrepreneurs in the subscription economy and membership economy, including specialized information publishers, associations, subscription boxes, digital subscriptions, SaaS, loyalty programs and more. My mission is to serve you with the most current and useful information available. Each of the episodes will include a summary on my blog page with a link to the podcast and the interview transcript. You’ll receive an abundance of … Continued

What We Can Learn About Turning Subscribers Into a Vibrant Tribe from FitFabFun Subscription Box

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Turn your subscribers into a vibrant tribe of supporters by growing a relationship.

There’s a recurring problem I face when subscription companies ask me to help them lower their churn rate, improve renewals, and break through subscription rate plateaus. And in the growing subscription box world, this problem is worse than anywhere else. Subscription boxes are exploding in popularity. The number of subscribers is increasing, and this demand has caused a lot of growth within the industry. The problem, however, is that subscription boxes allow their value to be measured based on the value of the products inside the box. If the retail value of the box’s contents is $95 and the cost of the box is $25, then that’s a great value. However, this thinking doesn’t work for boxes. It’s like measuring this Sunday’s sermon based on the retail value. Or measuring the impact of the football game based on the number of great plays compared to a basketball game. Or measuring … Continued

How To Seize The Membership Economy Opportunity To 5x Your Company

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HOW TO SEIZE THE MEMBERSHIP ECONOMY OPPORTUNITY TO 5X YOUR COMPANY

Why would your company want a member instead of a customer? Studies show the valuation of companies in the membership economy are anywhere from five to 10 times the size of similar companies which use transactions. That’s according to Robbie Kellman Baxter, author of The Membership Economy. Baxter is a Silicon Valley marketing consultant whose clients have included Survey Monkey, Netflix, Yahoo, Oracle and eBay. I recently talked with Robbie about what she calls “the forever transaction,” a customer who sticks with you forever. You will learn insights she’s gained from advising nearly 100 organizations on growth strategy. Long-term members give entrepreneurs a more predictable cash flow, says Baxter. Also, companies are able to invest more time and money to acquire a new member than they could for a one-time sale. “So many transaction-based companies invest in acquisitions, and then don’t retain the customer,” Baxter says. “They’re on a constant … Continued

Retention Is the Key Element of Growth

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Bonus, I learned something about membership retention to share with you.

I took the family to Ireland for more than a week this summer, and learned a lot about the people, the land, and the country’s history. It is a beautiful place, and there were friendly people everywhere we went. Bonus, I learned something about membership retention to share with you. One of the recurring narratives you hear, especially in the western part of the country, is about the Great Potato Famine. It’s hard to imagine that a nation of people can be defined by the events of 150 years ago, but it’s as real to the Irish as if it happened yesterday. In the early 19th century, the population of Ireland exploded to more than 8.2 million. Because of a number of historical reasons, more than two-thirds of the population was solely dependent on potatoes. Potato blight, a mold that destroys the plants, wiped out crops between 1845 and 1852. … Continued

Increase Your Recurring Revenue by Delivering 10X Value

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Increase Your Recurring Revenue by Delivering 10X Value

Podcast: Play in new window | Download (Duration: 48:59 — 30.6MB) Subscribe: Android | Email | RSS | How to Subscribe Using Different Platforms The subscription economy is exploding and everyone is wanting the benefit of recurring revenue. Today the world is awash with subscription options-Netflix, Amazon Prime, SalesForce.com, Dollar Shave Club, and so on. Sure, you offer a dynamite software as a service company, a great training program, a unique product, or vital business intelligence, but how can word of your business cut through all the noise? To gather some insight from an expert in the subscription economy, I talked with John Warrillow, author of bestselling books like Built to Sell – Creating a Business That Can Thrive Without You and The Automatic Customer – Creating a Subscription Business in any Industry. John is also the founder of a subscription-based company called The Value Builder System, where advisors help … Continued

Three Ways Specialized Information Publishers Boost Membership Retention

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Strategies used to improve membership retention and increase member value.

In the world of publishing, members (subscribers) are hard-won, and membership retention is even more difficult. The goal is that, once members are brought onboard, a publishing business can run like a locomotive—with unstoppable momentum that builds over time. That feeling is the magic of membership retention. On the other hand, when publishers lose members faster than they sign up new ones, it feels more like bailing out a leaky boat. So how do they run like a locomotive? I talked with leading specialized information publishers about strategies they use to improve membership retention and increase member value. Their insights will help you develop loyal members who continue to buy your services year after year. To maintain your member’s interest, you need to keep your publication content unique and necessary. Don’t simply forget about a member once there’s an order in hand. Ryan Dohrn, founder of SalesTrainingWorld.com, makes sure his … Continued

Four Ways Specialized Information Publishers Generate New Customers

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Generating New Publication based subscriptions

Business readers will invest to get specialized information that gives them the edge against a competitor. But how do publishers who sell subscription-based newsletters, magazines, reference manuals and training programs get those business readers to invest in their publications? The usual methods of direct mail and online ad campaigns figure into their marketing strategy. But the publication itself is also a powerful tool to reel in buyers, and specialized information publishers often use part of their own content to generate future sales. I asked top publishers to share the methods they use to sign up new subscribers. You will learn their tactics, many of which can be adapted for other types of subscription-based businesses. Back-to-basics marketing is a strategy many subscription publishers still use. Guy Cecala, CEO and publisher for Inside Mortgage Finance Publications says direct mail, and even old-fashioned word-of-mouth, remain part of his marketing strategy. “We get a … Continued