Within this video you’ll discover: The single-most important key transforming subscriber members from short time churn into long-term members. The source of huge profits in other businesses that becomes the largest liability for membership programs. Two examples of membership programs that generate maximum engagement from new members. Leave any comments or new ideas below. I read them all and answer when appropriate.
While my alarm is set for 5 a.m. each morning, I often wake by 4 a.m. Those are the trickiest mornings. As I lie there, trying to get back to sleep, I can make all kinds of side deals with myself. I’ll think, “I’ve been lying here 15 minutes, and now I’ve only got 45 minutes until it’s time to get up. Forty-five minutes isn’t worth falling asleep for; I’ll move my alarm to 5:15 a.m. to give myself a full hour.” Then when 5:15 a.m. comes, I’ll rationalize that because I had trouble sleeping, I may as well get up at 6 a.m. to make sure I’m not too sleepy later in the day. Then when 6 a.m. comes, I’ll talk myself into some other reason to stay in bed. That morning self-talk is a tricky thing. I have found it’s especially tricky when I allow myself to get … Continued
Within this video you’ll discover: The key onboarding tool to make it easy for your new member to generate results. How do identify the single-most important first step your new member must take to become successful. How to get your members to engage in your program to move from being a member for a couple of weeks to becoming a member for life. Leave any comments or new ideas below. I read them all and answer when appropriate.
This has the power to transform everything you do in 2016. Imagine a magic wand that can make all the work you currently do more effective at generating customers and profit. This wasn’t as important years ago when the economy was good. Today, there are far more distractions, and consumers are a lot more discerning about where to spend their money. Last week I told you about the Northwestern University Media Management Center study that revealed people are not reading newspapers, magazines and blog sites for news; they are there for a “time-out” experience. Here are the reasons for reading that researchers heard from consumers and the real basis of whether a consumer liked a particular newspaper, blog or magazine: “It takes my mind off other things that are going on.” “It’s an escape.” “I like to go to this site when I am eating or taking a break.” “It … Continued
Leave any comments or new ideas below. I read them all and answer when appropriate.
Here are the two possible ways your marketing message will be greeted by your customer: Disengagement; examples are cynicism, not for me, overload, annoying, sameness Engagement; examples are connection, inspiration, reinforces what I believe, trust and credibility, makes me smarter The examples above are a few of the thousands articulated by consumers in a recent Northwestern University Media Management Center study. I know, I know, academic studies are often out of touch and don’t relate to the real world, but this is going to answer a lot of questions for you. Right now the research is in its early stages, but this will be the subject of the next BIG business phenomenon like Tom Peters’ In Search of Excellence or Jim Collins’ Good to Great. Read on and you’ll get the use of this information years ahead of everyone else. The study sought to determine why consumers were moving from … Continued
When you are pushing hard to sell new members into your continuity membership program, there’s going to be some natural churn. Some members are going to jump in without any intention of retaining their membership. Other members will require more time and attention than they are worth. However, most membership programs are making mistakes that increase churn over their natural churn rate. This unnecessary churn costs a fortune. Over the last year, many membership marketers have taken me up on my offer to have Denise McKinlay on my team produce membership reports for their program. Denise is an Infusionsoft Certified Consultant and has been producing membership reports since I first started using Infusionsoft in 2005. From pulling and reviewing all of these membership reports over the last year, two big lessons have emerged. First, in many cases, Denise has been able to discover anywhere from $1,500.00 to $8,500.00 in uncollected … Continued
By definition, success must involve other people. Even for the most individual of achievements, success requires the cooperation of and assistance from a lot of people. Over the year, I’ve been blessed with an outpouring of support and well wishes from hundreds of members. Thank you. I appreciate your support and interest. Your success is my #1 goal. It’s the entire reason I created the Information Marketing Association. Back in 2006, Dan Kennedy, Bill Glazer and I observed people who were building their businesses recklessly. They had terrific marketing skills. However, they didn’t know how to run a business. Too often, even though they were excellent at marketing, their businesses faltered. Some went away entirely, and others just suffered in silence. We created the IMA to provide the business-building resources info-marketers needed to build long-term, sustainable businesses. While I’ve been proud of the resources the IMA offers, there hasn’t been … Continued
Happy holidays! I hope you are enjoying the season with family and friends this year. I’m not taking time off to celebrate until this evening so I want to share an interesting story with you. I was talking with one of the speakers at the GKIC Info-Summit before his big presentation. It was the first time he’d had an opportunity to speak on a stage, teach his materials and offer a product to an audience. He told me, “Robert, the product I’m offering here is the product I created from the teleseminar series I learned how to do from your Official Get Rich Guide to Information Marketing book. I sold the original series for $99.00 to generate some sales and get feedback while I created the product. Now I’m on stage and have the opportunity to offer it for $997.00.” And you know what? I followed up after his presentation, … Continued
The constant struggle to produce marketing campaigns and to fulfill the promises you have made to customers makes it difficult to spend much time planning. But the only true shortcut to success is planning. Once you have completed your planning, you’ll be better able to stay on task, monitor your results and implement new ideas that may come up during the year. Without a planning calendar, it’s easy to get distracted by a great new idea or a sudden emergency and forget about your real priorities. Planning doesn’t have to be a long, ugly process. Instead, here is a four-hour planning success template. Use a wall calendar so it’s easy to see the entire year at a glance. In one afternoon, you can create your operations plan for 2015. Set aside just four hours to work through this easy step-by-step process, and you’ll have the shortcut to success for 2016. … Continued