Subscription Business Secrets of a Successful CEO/Founder/Harvard MBA to Launch a Membership in a Hyper Competitive Industry

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Subscription Economy Secrets of a Successful CEO/Founder/Harvard MBA to Launch a Membership in a Hyper Competitive Industry

While pet owners enjoy spending money on their pets, the pet supply business is already crowded, cluttered and challenging to break through. But, with a keen eye to opportunity, Deena Bronz discovered an underserved group of customers that were a perfect fit for the subscription economy.
Deena Bronz is the co-founder of KitNipBox, a curated monthly box of cat products, including toys, treats, accessories and even Halloween costumes. Deena shares her advice for finding the right product or service to offer, building a community for the members, and focusing on retention. Continued

The Monthly Benefits That Retain Members for Years Increasing Your Retention and Recurring Revenue

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It’s not easy bringing you all this great member retention insight

It’s not easy bringing you all this great member retention insight. Just last month, I spent a week in Northern California meeting with two clients. I was at the beach a full week for the Florida tourism marketing industry. And, at the end of October, I traveled to Mumbai to work with an Agora Global affiliate on subscriber engagement and retention. Northern California was beautiful. After spending three days in Sacramento working with the team at the California Chamber of Commerce, I moved on to Napa to work with Gene Kelly and his team at the Gun Club of America. The photo for this blog post is the team of the Gun Club of America. Gene Kelly started GCA in 2007 to create a community for people who love guns, know how they work, and enjoy collecting them. We worked together as a team to create a brand-new value proposition, … Continued

Discover Subscription Sales Secrets From the #1 Sales Engine for the Subscription Box Industry

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Discover Subscription Sales Secrets From the #1 Sales Engine for the Subscription Box Industry

Within the middle of the huge subscription box boom is one person with a single website, MySubscriptionAddiction.com. Started from an obsession of subscription boxes, it’s become the single largest affiliate for almost all subscription boxes today. And, because their editors create so many unboxing videos, get feedback from followers and see what works from a sales promotion perspective, MySubscriptionAddiction.com is the perfect place to learn what’s working in subscription marketing today. Liz Cadman, founder of MySubscriptionAddiction.com, is one of the best sources for insight into success in the subscription economy. MySubscriptionAddiction.com provides reviews and a directory of subscription boxes. They publish unboxing experiences and feature customer reviews to a growing and eager audience of subscription box enthusiasts. Her website currently averages a million visitors a month, with over 10 million pages viewed each month. MySubscriptionAddition.com followers are the most informed and motivated subscription buyers today. According to Liz, the average … Continued

Four Lady Gaga Marketing Secrets to Increase Your Recurring Revenue

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Four Lady Gaga Marketing Secrets to Increase Your Recurring Revenue

You may not like Lady Gaga’s music, outlandish fashion choices, or her lewd stage performances, but she’s grown her following so strong that she’s now called the “Queen of Pop.” And watching her this year on the Super Bowl halftime performance, it’s easy to forget that she signed her first record deal in 2007. This rise from complete obscurity to rock icon happened in less than 10 years. Lady Gaga’s current success also obscures the relentless work she put into building fans into a vibrant tribe she calls “Little Monsters.” I recently discovered the book “Monster Loyalty” by Jackie Huba, which details Lady Gaga’s efforts to build her career by a relentless focus on growing her community. I highly recommend this book to anyone interested in building a membership, subscription business, or cause. In her book, Huba describes seven community-building lessons that Lady Gaga uses to grow her following. Here … Continued

How to Grow a Niche Subscription Business to Thousands of Subscribers in Just a Couple of Years

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How to Grow a Niche Subscription Business to Thousands of Subscribers in Just a Couple of Years

It’s often a huge challenge to figure out what you should deliver to your subscriber members each month for maximum membership retention and renewal. Plus, you want to deliver something that’ll create referrals and social buzz. This challenge is even more difficult when you are a subscription box trying to negotiate with a company to deliver hundreds or thousands of items so you can ship them to your subscribers as part of their monthly subscription box. There must be a constant balance between getting your hands on products and investing the time and relationship capital to obtain the ones that’ll generate a huge impact. This is the same for a SaaS company choosing which new features to develop or a publisher working with editors to create content. In my recent interview with James Erickson, owner and CEO of Stridebox, a subscription box service for runners, we discussed his solutions to … Continued

Believe It or Not, You Can Grow Your Recurring Revenue Without Adding New Members, Plus Enjoy These Advantages

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Believe It or Not, You Can Grow Your Recurring Revenue Without Adding New Members, Plus Enjoy These Advantages

I have two clients that add, on average, the same number of members each month. One client just came on board, and has been holding steady at a respectable 15,000 members for the last three years. My other client has been with me for three years and is at over 50,000 members. The only difference between these two memberships is the rate at which members quit their subscription, and this directly impacts their recurring revenue.

PupJoy Leads the Subscription Box Industry by Enabling Pet Parents to Personalize Their Subscription Box Experience

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For 99 percent of the subscription economy, every subscriber receives the same thing. It would be unthinkable for a publisher to create a unique magazine for each subscriber, or for a SaaS company to create a unique software tool for each customer, or for an association to create a unique experience for each member. However, that’s exactly what the most forward-thinking subscription boxes such as PupJoy do every month. Continued

Big Transitions Often Force a Renewed Focus on Membership Retention and Growth

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Big Transitions Often Force a Renewed Focus on Membership Retention and Growth

The toughest part of dropping our son off at college is that we miss having him around. Now, Kory and I have our home to ourselves again. It’s a lot simpler to shop for groceries, and preparing meals is easier when you are cooking for two. And while we certainly talk a lot, our son was another good conversation starter. For my wife, she’s thinking about him all the time, wondering if he’s getting to class, eating, and making friends. Evidently, he is getting along well enough, because he isn’t calling or texting her much. Kory has had to transition from being the mom who reminds her son about deadlines or places he’s supposed to be, to being the mom who supports her son silently from afar. Our son was one of 600 students accepted to the University of Florida Honors program. He’s living at the honors dorm, and his … Continued

What You Can Discover About Membership Retention from Collaborating with 4,000+ Subscription Box Companies

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What You Can Discover About Membership Retention from Running 4,000+ Subscription Box Companies

Discover how to grow your subscription business from the explosive growth of the subscription box industry. Subscription boxes have become the single fastest segment of the subscription industry over the last 12 months, as have the number of offerings. What leads to fast growth within subscription boxes can help you grow your own subscription economy business.

At the center of the subscription box industry is my recent guest on Membership and Subscription Growth podcast, Amir Elaguizy, the co-founder and CEO of Cratejoy. More than 4000 subscription boxes rely on the Cratejoy platform for marketing and fulfillment. Amir has seen what works within the subscription box industry and what leads some subscription companies to fail.

Membership retention comes down to subscription fundamentals, understanding what your customer wants, delivering tangible value and delivering a terrific unboxing experience. …Continued

Subscription Business Experts Reveal What It Takes to Grow Your Monthly Recurring Revenue

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Subscription Economy Experts Reveal What It Takes to Grow Your Monthly Recurring Revenue

The Membership and Subscription Growth Podcast is now on iTunes, Google Play, and Stitcher! This podcast will help you attract new subscriber members, keep them longer and grow a vibrant tribe. You’ll learn easy-to-implement shortcuts for fast membership and subscription growth. You’ll discover how to get more new members to join and what to deliver that improves membership retention and creates membership growth. You’ll discover the best membership practices, proven retention strategies and unique insight into the membership and subscription economy from some of the most successful entrepreneurs in the subscription economy and membership economy, including specialized information publishers, associations, subscription boxes, digital subscriptions, SaaS, loyalty programs and more. My mission is to serve you with the most current and useful information available. Each of the episodes will include a summary on my blog page with a link to the podcast and the interview transcript. You’ll receive an abundance of … Continued