How 24-Hour News, Social Media, and Our Culture Cause Retention Deficit Disorder, and How You Can Become Part of the Cure

How 24-Hour News, Social Media, and Our Culture Cause Retention Deficit

No amount of acceleration will get you to your destination when you are headed in the wrong direction. And, you can’t change direction until you recognize you are following the wrong path. There are three important ways we create Retention Deficit Disorder within our membership and subscription programs. But it’s not your fault; our culture is leading us astray, creating … Read More

The No. 1 Flaw in Membership and Subscription Marketing Today

The No. 1 Flaw in Membership and Subscription

Did you wake up this morning hoping for a webinar? You’ve gone all week without one. Perhaps your spouse used to give you webinars, but no longer. Then there was that one vendor who always offered webinars, but they don’t even do it anymore. Disappointing? No, you didn’t wake up hoping for a webinar. And neither did your members. And … Read More

Subscription Revenue Is a Poor Substitute for a Viable Business Plan

Subscription Revenue

I had a tough conversation with a client this week. For the last 10 years, he’s been trying to grow his subscription business with a 30-day free trial. He’s been happy taking profit out of the business but has hit a plateau over the last few years. He gave his internet marketing team a budget of $100.00 per free trial … Read More

Which of 3 Critical Membership Growth Elements Are Missing, Causing Your Recurring Revenue to Slow to a Trickle, Like You Have a Kink in Your Hose

Which of 3 Critical Membership Growth Elements Are Missing

You should have been there to hear what a client told me the other day. He said, “There are plenty of copywriting experts. And goodness knows there are plenty of marketing funnel consultants. Those business consultants who can optimize your processes are easy to find. But Robert, you are the only person I’ve met who is all three of those … Read More

Increase Your Member Retention by Doing and Delivering Less

Increase Your Member Retention and Prune your Clients

The fastest growth always comes immediately after a good pruning. You likely witness this each spring. Cut back your plants that died over the winter and the bushes that got too big over the last summer. Then, over the next few weeks, you see an explosion of new growth. Pruning makes the plant stronger because now the root system is … Read More

What Your New Members Must Believe to Become Long-Term Members

Beliefs to Become Long-Term Members

This month, I was the guest copywriting expert for the Agora Financial Copy Call. Each call focuses on breaking down a promotion or features a copywriting technique. I brought the list of what they must believe, and you can see it below. I learned this strategy from Dan Kennedy. He taught it as a copywriting trick to create a sales … Read More

How Charity: Water Transforms Donors into Members

It's focused on the feeling of why members joined

If you haven’t yet discovered Charity: Water, you should check them out right now, visit RobertSkrob.com/CharityWater and watch the video. By bringing people clean, healthy water, they are preventing hundreds of other problems, enabling children to get an education and helping people build an economy. It’s an organization that’s changing lives in an important way. Beyond that, Charity: Water has … Read More

Onboarding that Stops Members from Quitting

Stops Members from Quitting

If your goal is to add 1000 new members this month but had 300 members cancel their membership, then 30 percent of your the marketing expense, your copywriting efforts and the efforts of your sales team were expended to replace members you once had. Think about that effort and expense for a moment. All just to try to stay even. … Read More