Within the middle of the huge subscription box boom is one person with a single website, MySubscriptionAddiction.com. Started from an obsession of subscription boxes, it’s become the single largest affiliate for almost all subscription boxes today. And, because their editors create so many unboxing videos, get feedback from followers and see what works from a sales promotion perspective, MySubscriptionAddiction.com is the perfect place to learn what’s working in subscription marketing today. Liz Cadman, founder of MySubscriptionAddiction.com, is one of the best sources for insight into success in the subscription economy. MySubscriptionAddiction.com provides reviews and a directory of subscription boxes. They publish unboxing experiences and feature customer reviews to a growing and eager audience of subscription box enthusiasts. Her website currently averages a million visitors a month, with over 10 million pages viewed each month. MySubscriptionAddition.com followers are the most informed and motivated subscription buyers today. According to Liz, the average … Continued
You may not like Lady Gaga’s music, outlandish fashion choices, or her lewd stage performances, but she’s grown her following so strong that she’s now called the “Queen of Pop.” And watching her this year on the Super Bowl halftime performance, it’s easy to forget that she signed her first record deal in 2007. This rise from complete obscurity to rock icon happened in less than 10 years. Lady Gaga’s current success also obscures the relentless work she put into building fans into a vibrant tribe she calls “Little Monsters.” I recently discovered the book “Monster Loyalty” by Jackie Huba, which details Lady Gaga’s efforts to build her career by a relentless focus on growing her community. I highly recommend this book to anyone interested in building a membership, subscription business, or cause. In her book, Huba describes seven community-building lessons that Lady Gaga uses to grow her following. Here … Continued
It’s often a huge challenge to figure out what you should deliver to your subscriber members each month for maximum membership retention and renewal. Plus, you want to deliver something that’ll create referrals and social buzz. This challenge is even more difficult when you are a subscription box trying to negotiate with a company to deliver hundreds or thousands of items so you can ship them to your subscribers as part of their monthly subscription box. There must be a constant balance between getting your hands on products and investing the time and relationship capital to obtain the ones that’ll generate a huge impact. This is the same for a SaaS company choosing which new features to develop or a publisher working with editors to create content. In my recent interview with James Erickson, owner and CEO of Stridebox, a subscription box service for runners, we discussed his solutions to … Continued
Subscription business are growing 19 times faster than the S&P 500. The most obvious attraction to entrepreneurs is the subscription recurring revenue. This makes the subscription economy the single fastest-growing business model today. And within the subscription economy, the fastest-growing segment are subscription boxes. With new subscription box offerings each week, the segment has grown by more than 50 percent in just the last few months.
Subscription boxes are hot. Even Walmart is looking at getting into the game by meeting with Birchbox. The rumors are swirling that Walmart will buy Birchbox to get into the subscription business themselves. Continued
Recurring revenue is the single biggest growth factor and stability for businesses today. Rather than having a revenue that is dependent on individual transactions, subscription revenue grows as you add new subscribers to the continuing revenue from subscribers that were added last month, and the month before. Yet, many subscription businesses struggle and fail.
Perry Marshall, one of the world’s most expensive and sought-after business consultants, endorsed by FORBES, INC Magazine, and the most respected marketers in the world, recently interviewed Robert Skrob about the subscription economy. In addition to a wealth of information and advice for the subscription economy, Robert revealed what subscription businesses must do to grow recurring revenue including: how to launch a new subscription business to generate recurring revenue, how to generate new subscribers, and how to onboard new members to increase lifetime customer value. Continued
I have two clients that add, on average, the same number of members each month. One client just came on board, and has been holding steady at a respectable 15,000 members for the last three years. My other client has been with me for three years and is at over 50,000 members. The only difference between these two memberships is the rate at which members quit their subscription, and this directly impacts their recurring revenue.
Discover how to grow your subscription business from the explosive growth of the subscription box industry. Subscription boxes have become the single fastest segment of the subscription industry over the last 12 months, as have the number of offerings. What leads to fast growth within subscription boxes can help you grow your own subscription economy business.
At the center of the subscription box industry is my recent guest on Membership and Subscription Growth podcast, Amir Elaguizy, the co-founder and CEO of Cratejoy. More than 4000 subscription boxes rely on the Cratejoy platform for marketing and fulfillment. Amir has seen what works within the subscription box industry and what leads some subscription companies to fail.
Membership retention comes down to subscription fundamentals, understanding what your customer wants, delivering tangible value and delivering a terrific unboxing experience. …Continued
The Membership and Subscription Growth Podcast is now on iTunes, Google Play, and Stitcher! This podcast will help you attract new subscriber members, keep them longer and grow a vibrant tribe. You’ll learn easy-to-implement shortcuts for fast membership and subscription growth. You’ll discover how to get more new members to join and what to deliver that improves membership retention and creates membership growth. You’ll discover the best membership practices, proven retention strategies and unique insight into the membership and subscription economy from some of the most successful entrepreneurs in the subscription economy and membership economy, including specialized information publishers, associations, subscription boxes, digital subscriptions, SaaS, loyalty programs and more. My mission is to serve you with the most current and useful information available. Each of the episodes will include a summary on my blog page with a link to the podcast and the interview transcript. You’ll receive an abundance of … Continued
There’s a recurring problem I face when subscription companies ask me to help them lower their churn rate, improve renewals, and break through subscription rate plateaus. And in the growing subscription box world, this problem is worse than anywhere else. Subscription boxes are exploding in popularity. The number of subscribers is increasing, and this demand has caused a lot of growth within the industry. The problem, however, is that subscription boxes allow their value to be measured based on the value of the products inside the box. If the retail value of the box’s contents is $95 and the cost of the box is $25, then that’s a great value. However, this thinking doesn’t work for boxes. It’s like measuring this Sunday’s sermon based on the retail value. Or measuring the impact of the football game based on the number of great plays compared to a basketball game. Or measuring … Continued
Podcast: Play in new window | Download (Duration: 48:02 — 23.2MB) Subscribe: Android | Email | RSS | How to Subscribe Using Different Platforms How would you like to know the secrets of the fastest growing subscription companies? Subscriptions are exploding for everything from information, software, to monthly boxes. This growth has attracted new resources for analytics, software, and marketing to learn what works and how to grow the largest subscription companies today. These tools can give you more visibility, control and monthly recurring revenue for your subscription program. This interview reveals what the largest players in the subscription economy do to attract new customers, understand their subscribers to reduce churn, and grow their monthly recurring revenue. For starters, Zuora offers products, resources, and cloud technologies to help subscription businesses attract and retain members. Zuora has sophisticated monthly billing systems that increase revenue with better pricing models and international acceptance … Continued