Subscription Box Retention by FabFitFun – What Your Members Really Want Each Month

Most subscription companies think if they just increase the value they deliver to their members, that retention will improve. While adequate value is crucial, delivering more value does nothing to increase retention. Instead, you grow your community, create engagement and build the value of what you’re delivering and show the customer how what you’re delivering solves problems. Then show them … Continued

Subscription Box Secrets to Growing Monthly Recurring Revenue

Secrets to Growing Monthly Recurring Revenue

Thousands of new subscription boxes have launched in the last two years; however, only a few have reached one thousand subscribers. Sadly, many failed boxes did manage to grow to 10,000 or even 50,000 subscribers initially. What are the differences between the subscription boxes that grow versus the ones that never launch or those that stall? This answer can help … Continued

How to Compete and Win Against the Biggest Publishers in the World

What if you had to compete against the Wall Street Journal, Investors Daily, Financial Times, Barron’s, MSNBC, Yahoo Finance and thousands of other paid and free resources. Dan Fink, managing director of Money-Media, offers innovative solutions and lessons learned from his years of competing against some of the biggest publishers in the world, and winning. “It’s really about having a … Continued

How to Create Great Content That Your Subscribers Want and Will Pay For

How to Create Great Content That Your Subscribers Want and Will Pay For

The real money in a subscription business is not in getting new subscribers, it is in keeping them and increasing their value. They might visit if your sales process is good, but they’ll only stay if your content is truly engaging and you are communicating with them in an entertaining and engaging way.

Jim Sinkinson founded Infocom Group in 1980 and sold it in 2015. The company produced online data services, newsletters, webinars, books, special reports, ad-based media, live professional development conferences and seminars for the PR/corporate communications market. Continued

Yours FREE. Three Decades and Several Billions of Dollars of Subscription Revenue Growth Secrets

Subscription Revenue Growth Secrets

Georg has been an executive at the highest levels of some of the largest, fastest-growing subscription businesses for the last three decades. And, for you, he reveals the biggest subscription mistakes to avoid, how to deliver value subscribers will eagerly pay to receive, and the single most effective strategy in jump-starting membership growth after it has plateaued. And for inventory, … Continued

How to Attract and Retain Customers in Your Non-Membership Business by Creating a Membership

How to Attract and Retain Customers

However, a membership program instantly positions you as an expert in your field, making your communication welcomed by your prospective customers. It makes you a celebrity in the eye of your consumer. And, when it comes time to sell your business, you generate the sales price from your core business and you can sell your membership as well. My longtime … Continued

Secrets That Helped 10X Beachbody That Can Enable You to Quickly Grow Your Monthly Recurring Subscription Revenue

Quickly Grow Your Monthly Recurring Subscription Revenue

Your subscription product is more than a simple transaction and needs to be treated differently. Rather than selling that product, you need to be selling results. The results that your customers are going to personally experience by using or receiving your product are where the focus of your sales message should be. Every time you mention your product, rather than … Continued

Three Key Breakthroughs that are Game-Changers for Membership and Subscription Growth

Three Key Breakthroughs that are Game-Changers for Membership and Subscription Growth

Too many people create a subscription business because they heard it’s a lucrative business model. While it’s true that the membership model can help you scale your company faster, generate long-term stability and enable you to grow a vibrant tribe of thrilled members, generating revenue can’t be your only priority. Instead, when you focus on generating a positive impact on … Continued

Lisa Sugar’s Five Golden Rules That’ll Generate Subscription Growth for You, Just Like PopSugar Must Have!

Lisa Sugar’s Five Golden Rules That’ll Generate Subscription Growth for You, Just Like PopSugar Must Have!

Passion, customer impact, focus, feedback and service are crucial for maximum subscription and membership growth. For an example, take a look at PopSugar and their subscription box, PopSugar Must Have. While I recommend you subscribe to learn more about building your own subscription program, here’s five “Golden Rules” you can use immediately from a recent interview with Lisa Sugar, PopSugar’s founder and CEO. Continued

Customer Success Secrets to Transform Your Subscribers from a Series of “One Night Stands” into Members for Life

Customer Success Secrets to Transform Your Subscribers from a Series of “One Night Stands” into Members for Life

Customer success determines retention rates in the membership economy. If your member does nothing with what you sell her, she’s going to cancel your subscription.
The old model of leaving it up to your customer to figure out how to get value from what you sell may have worked in the old one-and-done product sale world.
Your membership and subscription growth is determined by how well you ensure customer success. It involves helping your members find a lifetime value in subscribing to your product or service. I refer to it as turning your subscribers into a vibrant tribe of followers. And, it starts with how you attract your them.Continued