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« Previous EntriesInsider’s Look at the War Against Broken Fences, Poachers, Wolves, Disease & Famine
Tuesday, May 8th, 2012I’m afraid this particular Report is a bit dull, slow-reading, requires thought, and lacks any fun or interesting illustrations or exhibits. When I got it done and re-read it, I was tempted to scrap it and try replacing it with something a bit more lively and entertaining. But, these Reports are intended to deliver my most advanced, sophisticated and in-depth information for serious, professional info-marketers.
A Secret to Longevity
Thursday, April 26th, 2012What’s a secret to longevity in the info-marketing business? Launched in 1872, it’s 139 years old, predating the telephone and the electric light bulb. You may be one of its million-plus subscribers or never pay it any mind, but Popular Science magazine is worth studying.
The point of your and my info-marketing businesses is to provide value by helping our customers get results. But Popular Science isn’t trying to make its readers into scientists. So, why would someone read it? The fact is 1.2 million “someones” read it, and the magazine has maintained its numbers over the last three years, a difficult time for the publishing industry….
Dogs and “Invisible Fence”
Thursday, April 19th, 2012From a Dan Kennedy Info-Marketing Letter:
You’ve probably seen dogs appearing free to roam—and probably feeling less confined, perpetually fooled—by the surprisingly effective ‘invisible fence.’ In my Renegade Millionaire System, I talk about the problem of building up your knowledge and skills to a ‘10’ but being stuck in a ‘size 4’ opportunity. Truth is, quite a few mature, successful info-marketers arrive at just that place. If they/we applied our knowledge and skills to much bigger sized opportunities, they/we might just be billionaires instead of millionaires. But, among other things, it almost certainly means leaving the business of selling business information to businesspeople behind in favor of a much bigger, broader, consumer interest: sex, romance, relationships, gambling, food, etc. There is a mutual fund that’s done quite well in recent years investing only in “sin businesses”—casinos, tobacco, alcohol, etc. Imagine how “dangerous” the experienced info-marketer with our kind of know-how investing his time only in such categories. There may be ethical considerations—everybody draws their line, usually a moveable line, about what they will and won’t do to make money in a different place. But if we simply make the broadest delineation and compare the ‘entertainment’ and ‘information’ business, we will find 90% of the super-sized opportunities on the entertainment side of the line. One video game may produce …
The Cruelty of Encouragement
Thursday, April 12th, 2012Some people shouldn’t be encouraged.
There are many ways to fail in any business launch. The info-marketing business is no exception. You can choose a niche that is too large, under research your nicheand launch the wrong product, market poorly, market too little or rely too much on joint ventures—and this is just the beginning of the list.
How I Became Successful
Sunday, April 8th, 2012Within six months of joining the workforce, I became an Amway distributor and committed myself to becoming unemployed. And that has changed everything.
Amway provided the education that college didn’t. In it I learned useful skills, such as how to walk up to total strangers, start a conversation, get a phone number and follow up. It wasn’t fun at all.
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