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Wednesday, March 21st, 2012I had a job for six years. I started as a bookkeeper and quickly became the company’s controller. Within two years, I had become the director of business affairs. Then I bought the business.
I used employment as an opportunity to learn as much as possible. I setup the network server. I loaded Novell version 1. 0, a program that, back then, came on about two dozen 5¼-inch floppy disks. I spent an entire Fourth of July holiday learning how to program Microsoft Access databases, building my own CRM systems to track member contact information, dues payments and conference registrations
Report From the Front Lines: Filling Events
Wednesday, March 21st, 2012Here’s what most info-marketers who put on boot camps ought to ponder: why do you have to work so much harder and spend so much more money to fill your event(s)? I do a lot more work for clients I write copy for, to fill their events, than I need to do to fill ours. I put a lot more steps into their sequences than we need to use in ours. Why is this? There is no one single, simple answer—but there definitely ARE answers. A lot of it has to do with the quality, the strengths of the relationship between me and my members/customers/readers and with the personality/character I have crafted and present.
These two factors are huge. Most info-marketers do not work hard enough on either of these things. They do not agonize over their choices of stories and life experiences they share in each issue of their newsletters, in their products or other media. They do not let people into their lives and psyches as much. (Why, for example, did I write and promote the ‘Unfinished Business’ autobiography? Because people who read that will be more interested in me, and that translates to money.)
Sex Every Hour
Friday, March 9th, 2012I was 23 years old when I knelt down and proposed marriage to my girlfriend of just two months. Kory and I were married four months later.
I was excited about getting married. I figured we would have sex every hour of the day, just because we could. Certainly on weekends there’d be no reason why not.
A Major “No No”
Tuesday, February 28th, 2012Imagine walking into a church just before the service begins, striding up to the front, getting everyone’s attention and proclaiming there is no God.
Or—this could get you injured—imagine going to a Veteran’s Day ceremony and telling everyone their service to our country was just another job, like spending four years working at a Chrysler plant.
Too Much Change Is Too Much
Friday, February 17th, 2012Every time I’ve come across an entrepreneur with a “dysfunctional” team of employees, I’ve found it is the entrepreneur who is dysfunctional…
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