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Convincing Customers to Choose You
By Robert Skrob | May 18, 2009
When your potential customer looks in the phone book, reviews an online directory or sees search results on the Internet, how you can get them to choose you over your competitors. Jeff Beals, author of the book Self Marketing Power says you must build your name recognition, just like a political candidate.
Some of what we discussed included:
- The critical element business owners must have to convince customers to choose you over all of your competitors
- The essential activity you must do every day to continue to build your business
- How you can become a celebrity to your customers and why that’s important
- Essential element you need to bounce back from a disappointment
- How giving back to organizations you believe in can build your business
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