Archive for June, 2008
« Previous EntriesA Strong Legal Foundation for Your Business
Monday, June 30th, 2008Garret Sutton from www.ProfitableBusinessProtection.com gives you the legal framework you need to protect your business from lawsuits. Also, what you need to do to thrive in a tough economy.
Some of what we discussed included:
• Common mistakes business owners make when they start out that jeopardizes their personal home and cars
• Protecting your intellectual property and [...]
Convincing Customers to Choose You
Monday, June 23rd, 2008When your potential customer looks in the phone book, review an online directory or see search results on the Internet, how you can get them to choose you over your competitors. Jeff Beals, author of the book Self Marketing Power says you must build your name recognition, just like a political candidate.
Some of what we [...]
Ruthless Advice for Business Owners
Thursday, June 19th, 2008I’ve been doing a lot of traveling this week. I flew to Baltimore on Sunday, then Jacksonville on Wednesday. Now I’m driving back from St. Augustine to Tallahassee today. On my trip I read a new Dan Kennedy book, No B.S. Ruthless Management of People and Profits: The Ultimate, No Holds Barred, Kick Butt, Take [...]
First Pitch in Only 247 Days
Wednesday, June 18th, 2008The Florida State Seminoles left 17 base runners stranded as they lost to the University of Miami to end their Season at the NCAA College Baseball World Series in Omaha. The game ended with a ground out with the game tieing run on 1st base.
I grew up as a football fan. I thought baseball was [...]
Malcolm Gladwell’s book ‘Blink’ is Wrong
Thursday, June 12th, 2008Kevin Clancy, author of the book Your Gut Is Still Not Smarter Than Your Head challenges Gladwell’s theories. The brand advertising Gladwell advocates wastes money and doesn’t generate a return on investment. Instead Kevin says business owners should create benefits dominated marketing based on thorough market research.
Some of what we discussed included:
• How smart business [...]