Archive for March, 2010
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Wednesday, March 31st, 2010Now, I see a number of info-marketers worst and fastest hit by recession have this in common: little or no offline deliverables and communication with leads or customers, and extreme to total reliance on online. Why is their suffering so swift and great? Like Obama’s youthful crowd around him, they hang around with people who love being Fully Wired, develop disdain for those who aren’t, and grossly underestimate the sheer numbers, the higher responsiveness quality and higher affluence of those who prefer paper. Further and thus, these stricken info-marketers ignored the basic of this business; it isn’t really about products, services, deliverables; it’s about Relationship.
Gives You Essential Insight into What’s Working in Your Business
Monday, March 29th, 2010Few business owners can answer simple questions about their business, where they get their customers and who is their most profitable customer. This costs them a lot more than they realize. Here is a summary of what I cover on this program: A secret technique to identify good business partners from bad ones. How to [...]
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You Need Shortfuse, High Intensity Promotional Events Four to Eight Times a Year
Wednesday, March 24th, 2010Regardless of what you do, you need to create “shortfuse,” high intensity, highly focused promotional events around something “new” at least four to eight times a year in your market, not just for the direct surge of new customers or sales for a new product, but for attention, interest, prominence and “buzz.” Otherwise you become of minor consequence, known but not of interest.
How to Always Make Great Decisions in Your Business
Tuesday, March 23rd, 2010There really is a roadmap to running your business more efficiently and generating more profit for you. This program reveals how you can make better decisions and generate more money Here is a summary of what I cover on this program: A secret technique to identify good business partners from bad ones. How to track [...]
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The Gloom, Doom and Slight Ray of Sunlight Regarding the Internet
Wednesday, March 17th, 2010Online commerce is still growing but not nearly as quickly as it once did; in the U.S., total retail sales for 1st quarter of ’08 came in at about $990 billion with Internet sales at about $30 billion, just 3% of the total … and growth for the most recent 3 calendar quarters has been about 3%. From 2003 to 2004, sales growth was 25% from 2007 to 2008, its forecast as low as 5%. E-mailers can expect to see their open rates continue to fail as Road Runner, AOL, and Yahoo continue to increase spam screening.
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