Archive for April, 2010
« Previous EntriesThe Purposed Writer & the Valuable Reader
Thursday, April 29th, 2010To the subject of writing, I’m afraid many info-marketers give this such low priority that it severely hurts their business. Many work hard at becoming proficient advertising/direct-response copywriters but invest comparatively little time, study, and effort in becoming influential writers and in actually writing to their customers as part of a continuing relationship.
You Don’t Want a Website; You Want A New Customer Machine
Monday, April 26th, 2010As a business owner you’d never tolerate a sales person who doesn’t sell. So, why do you tolerate a website that doesn’t generate new customers? This show gives you the important differences between websites that are a waste of money and those that generate new customers for your business. Here is a summary of what [...]
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Information Marketing – Creating a Partnership
Friday, April 23rd, 2010Creating a partnership can be difficult even in the best of situations. What do you do when you have a common interest, but do not know if you can work positively together? Dan in California thinks that he should cold call people in the same business area to see if he will get the answers [...]
How to Keep More Customers/Clients/Members in Your Continuity Programs
Thursday, April 22nd, 2010The list of present, evolving and potential “problematic changes” confronting info-marketers is far too long for this space. It includes rising front end sale costs, rising difficulty and cost of filling seminars, rising dropout numbers in continuity, clutter and competition, intellectual property theft, aforementioned regulatory interference and threats, changing consumer/client demands with emphasis on services vs. education, and many, many more. Too many of these things are a plague upon us—for which fear and loathing are the only responses. For others, these very same things are golden opportunities to reinvent, to erect enormous barriers to entry or competition, to thin the competitive herd, to build iron cages around customers. No man has the exclusive right to building an ark this time around. Every info-marketer has the same opportunities and choices.
Break Free and Thrive in Business
Monday, April 19th, 2010If you are frustrated with your job or business there are several key secrets that’ll help you overcome obstacles and thrive. And, often those obstacles can become new profit centers for you! Here is a summary of what I cover on this program: The secret ingredient that improves the results of everything I do. The [...]
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