Archive for May, 2010
Next Entries »Information Marketing – Converting Public Domain Books Into Courses
Friday, May 7th, 2010When it comes to creating an info-product, one way to find content is to use a public domain source. These sources, such as books, allow you to borrow their content and add to it for your own use in products. As the President of the Information Marketing Association, I host a monthly coaching call for [...]
The Critical Importance of the Big Pay-Day
Thursday, May 6th, 2010Working with over 70 different information marketers, I have encountered only three who have functioned and sustained satisfactory profitability (so far) without having the periodic big pay-day of the boot camp or comparable event. On the other hand, there are a number of them who get one-third to two-thirds of their entire net profit for the year from one, two or three such events, and everything leading up to them, beginning with their initial customer acquisition (typically, the sale of a ‘kit’ product) done at losses, break-even and minimal profits.
Break All the Rules To Win Your Freedom
Monday, May 3rd, 2010School teaches children to follow the leader. Instead of accepting a slow economy as a natural part of business, win your freedom by ignoring industry norms and fighting through adversity. Here is a summary of what I cover on this program: How to deal with criticism from others in your industry. The success secret too [...]
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