Archive for September, 2010
Next Entries »How To Turn Your Website into a Customer Generating Machine
Monday, September 13th, 2010This show gives you the important differences between websites that are a waste of money and those that generate new customers for your business. Here is a summary of what I cover on this program: The biggest change in customer buying behavior over the last 5 years. How to set yourself up so you are [...]
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How to Reduce Refunds
Thursday, September 9th, 2010First of all, let me caution you not to emotionalize this. I’ve had a client for five years who makes tons of money with a (gulp!) 2% refund rate. Several others I know of abandoned the same market, incidentally, while he stayed, adjusted other aspects of his business and laughs all the way to the bank. (They All Laughed When I Admitted One Out Of Every Five Systems I Sold Came Back For Refund—Until I Got My Bank Statements Out Of The Trunk Of My Mercedes And Showed Them …) Having said that, there are any number of things you can try to bring down the refund rate—here are some of the best:
Freedom From Frustration To Embrace Success
Tuesday, September 7th, 2010Your greatest business frustrations can become your next new profit center. This program shows how you can change the way you view your frustrations and turn them into money. Here is a summary of what I cover on this program: Improve the results of everything you do with one secret ingredient. Important considerations before you [...]
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Leave No Part of the Pig Unused
Thursday, September 2nd, 2010THINK: what “old,” tired, worn-out product do you have gathering dust? You already have a sales letter, copy, etc., for it. Maybe it can have a productive reincarnation as a bonus. Theory behind this: for everyone who ponied up, in this case $497.00, to buy it, there were four or five or ten who were interested, almost bought it, but wouldn’t pay the asking price. Clever, huh? Let me make it better: if you sell backend via lead generation for certain products, as Ben does, following the original JPDK model, then you’d have the list within your list; the list of those who raised their hands and asked for info about the product but didn’t buy. They are primo prospects to want it for free—maybe badly enough to be driven to buy the other product or seminar it’s now linked to as a free bonus. They might deserve a special FedEx hit.
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