Archive for November, 2010
Next Entries »Information Products, Then and Now: A Look at the Evolution of an Industry
Thursday, November 11th, 2010I think it’s useful and important to have some historical perspective about this industry, as foundation for the best possible decisions about the present and the future. So this is a little look back at “spoken word audio programs” and the evolution into more complex “info products” (and info businesses), as well as some speculation about the future.
I began listening to spoken word products only a few years after the audio cassette had replaced records as the primary media. However, some product was still delivered on records—I subscribed to a continuity program offered by Nation’s Business Magazine, of lectures on business topics, delivered on records. Amway was sending out disposable “flex records” rather than audio cassettes. I own, as collectables, an original “Strangest Secret” by Earl Nightingale on a record, and a number of Glenn Turner/Dare To Be Great records. People in the 60’s had the experience of sitting in sales meetings and listening to Earl, Zig, etc., on records played on record players.
How to Get Your Competitors to Get You New Customers
Monday, November 8th, 2010Innovation makes more profit for you and generates excitement for your products. This program will show you how you can generate customers through your competitors. Here is a summary of what I cover on this program: An unpleasant activity that’s necessary to make it possible for you to accomplish your goals. Something fun to do [...]
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Robert Skrob Featured on Nonfiction NOW!
Saturday, November 6th, 2010I had a blog post featured on the Write Nonfiction NOW! You can check it out here What is Information Marketing and Why Should Writers Care? Write Nonfiction NOW is an annual challenge to complete a nonfiction work within one month. And, I have good news as I’ll finish authoring my 4th book in the [...]
Seminar + Theme Park = The ‘New’ Boot Camp
Thursday, November 4th, 2010It is getting more difficult and more expensive to fill boot camps and the “free customer appreciation events” that I essentially invented for info-marketers, yet astute marketers like Ron LeGrand just had his most successful such customer appreciation event ever; Rory Fatt had his most successful boot camp last year; Bill Glazer put together a million dollar event first time out of the gate for a client who had never offered any training to his clientele. What’s going on?
In part, the events only seem more difficult and expensive to fill because everyone’s expectations for attendance size have gone up exponentially. There are other factors: increased reluctance to travel, increased competition, etc. The situation requires upping the ante with better “attractions” and more extensive marketing—the subject of this Special Report.
How Business Are Generating Customers Using Social Media
Monday, November 1st, 2010How Business Are Generating Customers Using Social Media Most people making money on social media are selling “how to get rich using social media” products. But, there are a few other types of business that are successfully selling products through social media. This program reveals what they are doing Here is a summary of what [...]
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