Archive for December, 2010
« Previous EntriesWhy People Buy
Thursday, December 30th, 2010THIS is the business many of you are REALLY in, even if you have not yet grasped it. You are in the losers to winners; shy, timid, frightened wimps to bold, confident, daring and admired heroes; frumpy, dumpy housewives to desired Playmates of the Month; weak, overweight, out of shape men into muscled, abs-of-steel, erect as 19 year old stallions.
People are most motivated by others’ opinions of them, by how they look in others’ eyes, by what their spouses, neighbors, co-workers or competitors think of them. They secretly, constantly lust after the change in their lives that will make others green with envy. This is what makes people buy breast enlargements, penis enlargements, hair transplants, shoe lifts, moneymaking opportunities, marketing systems, cars, houses, swimming pools, make investments, etc., etc., etc., infinitum. They buy ‘whatever’ out of a strong sense of inadequacy—and a burning if not concealed desire to not only fix the inadequacy, but to achieve superiority.
Alternative Means of Customer Acquisition and How to Think Differently About Your Business
Thursday, December 23rd, 2010There are three ways most info-marketers get themselves into trouble, not necessarily in this order. One, with legal problems, typically borne of stupid, greedy behavior such as refusing to give refunds or getting into business arrangements with real criminals or ignoring regulatory issues altogether. Two, reacting slowly and grudgingly, late, to changes in the market, in consumers’ demands, in technology, etc. Three, failing to constantly feed their beast enough fresh blood. This Report presents an insider’s look at some of the “new” ways info-marketers are addressing the third challenge.
The Most Important 2 Ways to Increase Your Profits
Monday, December 20th, 2010There are a lot of things you can do to try to increase the amount of money you take home from your business; this program reveals the two that are the most effective for you and your business. Here is a summary of what I cover on this program: The best ways to get your [...]
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Bouncebacks. How to add extra income to your info-business instantly and easily.
Thursday, December 16th, 2010Anything being delivered ought to be viewed as media, to use yourself and/or charge others to use or swap with others for reciprocity.
Those of you putting on seminars, for example, have many such opportunities: your confirmation letters, pre-seminar packets, on-site manuals, packets or bags, meal functions … these all present separate media, to be used by you, sold by you or traded to others for your use of their media. It is actually my belief (although I’ve yet to fully implement it) that most seminars and boot camps should be 100% cost-free to their owners/promoters. You should pay only for marketing; preferably a single sponsor or some combination of sponsors, exhibitors, meal sponsors, people paying to put stuff in goodie bags and manuals, etc., should pay all the costs of putting on the event. Why? Because the boot camp as media, 2 or 3 days of concentrated, favorable exposure to 500 motivated buyers is worth more than a full page ad in the trade journal that reaches that entire industry every month for a few years. A few companies, like Dr. Ben Altadonna’s client, Axiom, the equipment manufacturer, find this out.
Driving Your Business Success
Monday, December 13th, 2010Today all business owners have to work harder to generate customers than we did 2 years ago. This program reveals how you can also work smarter to leverage your time and generate better results from your marketing. Here is a summary of what I cover on this program: How to use the power of your [...]
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