Archive for March, 2011
Insider’s Look at “What I Do”
Wednesday, March 30th, 2011I talked with tons of people at the SuperConferenceSM and found many of them had curiosity, I think with purpose, into exactly what I do. They have a hard time getting a picture in their minds of how I spend my days or weeks. I am also increasingly aware that I do things other info-marketers do not. Putting all this together, I decided a look at a collection of these things might be of value to you. So I made notes over the past month, and here is the result …
The Purposed Writer & the Valuable Reader
Wednesday, March 23rd, 2011“Any man who writes but for money is a blockhead.”
—Mark Twain
The report that I intended to do this month—featuring Houdini—has been back burnered for two reasons: one, I had something more timely surface to show you, and two, frankly, I did not have time to work on the intended Report, which is going to require especially extensive work on my part. Unlike many info-marketers, I am actually a writer. By that I mean I write every day.
Insider’s Look at the War Against Broken Fences, Poachers, Wolves, Disease & Famine
Wednesday, March 16th, 2011I’m afraid this particular Report is a bit dull, slow-reading, requires thought, and lacks any fun or interesting illustrations or exhibits. When I got it done and re-read it, I was tempted to scrap it and try replacing it with something a bit more lively and entertaining. But, these Reports are intended to deliver my most advanced, sophisticated and in-depth information for serious, professional info-marketers. So, here it is. And in here there are some very provocative ideas and a few true insider secrets that very few info-marketers know or use, that can lead to eking out considerably more profit from the same number of continuity customers/members.
Insider, Confidential Information
Wednesday, March 9th, 2011SECRET #1: a client was surprised at his very recent boot camp by the fact that, of the various products, services and levels of coaching offered, the most expensive, all-encompassing program sold the best … while his expectation was the opposite and his greatest worry was response to the priciest offer. I am not surprised. The bottom weakens long before the top.
You’re Only as Good as Your Next Hit
Wednesday, March 2nd, 2011There is a point that I don’t think a lot of info-marketers understand: you may never author a mass-market book, but regardless of what you do, you need to create “short fuse,” high intensity, highly focused promotional events around something “new” at least 4 to 8 times a year in your market, not just for the direct surge of new customers or sales for a new product, but for attention, interest, prominence and “buzz.”