Archive for May, 2011
How to Be a Good Interviewee
Wednesday, May 25th, 2011I don’t claim it as my best skill by any stretch, but I imagine I’ve done 300 or so radio interviews over the years in connection with my books, and a lot more guest shots on info-marketers’ teleseminars, and I get invited back more often than not. Recently, I’ve been doing some radio interviews for BusinessAndMedia.org, the group I write political columns for, realized I was rusty, and dug out a checklist I’d made for myself years ago—thought it might be helpful to others, especially considering how many people we interview at GKIC who don’t come across well, some so badly even the pre-recorded interview can’t even be fixed in edit. The 10-point list:
What I Find Interesting …
Wednesday, May 18th, 2011One of the Grand Pioneers and Masters of info-marketing, J.F. “JIM” STRAW very recently lost his wife of 42 years, and we offer our condolences. Made me pause to think about Mr. Straw. I began studying Jim’s newsletters, unique methods for creating customer involvement, sales letters and “tough talk” while in my late teens. Jim is a great common-sense marketer and philosopher, and for the few who understand just how much “gold is in the old,” somebody well worth searching out and studying.
Accessing Other People’s (High Value) Customers
Wednesday, May 4th, 2011Accessing Other People’s Customers (OPC) is especially timely now, because the pools of good customers have shrunk, and the costs of sifting and sorting through large quantities of losers to find the few keepers may have moved or move from necessary, tolerable cost of doing business to unaffordable exercise.