Archive for September, 2011
The Making of an Info-Product (Renegade Millionaire)
Thursday, September 29th, 2011There are a number of strategies illustrated by how I assembled my product The Renegade Millionaire System. I’ll discuss a few here.
1: Leverage. There aren’t that many points of leverage in our business. One is the customer base we acquire. Another can be capital. But a very, very important one is time. Your personal time. The time it takes to get from idea to product in the marketplace. While I am famously anti-employee, I have frequently involved others in my product development in order to gain time leverage. And a lot of people have missed noticing this before.
Why Is It Taking So Long?
Tuesday, September 27th, 2011“I can’t believe this isn’t working. What’s going to make my business successful? ”
I hear frustration all the time from info-marketers who expect to achieve success on day one of launching a business. And then when they don’t, they get down on themselves as well as on their new info-marketing business.
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Stored Value Loses Value
Thursday, September 22nd, 2011I spent a consulting day with an info-marketer of sorts, more of a manual labor type guy, with a very loyal, responsive following, and a 52,000 email list. He wanted a $400,000 net profit increase, requiring about a $700,000 gross increase to a $1.2 million business. Frankly, it was a cakewalk. I told him four specific things to do, in the order I would do them, how I would do them, and where to go see working models of each thing I advised. Any one of the four was easily good for half the money goal; doing all four would surpass it by 50% to 100%.
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Does believing make it true?
Tuesday, September 20th, 2011Several years ago, I showed Dan Kennedy a business I had been working on for about seven months. It was a new continuity program with a price of $49.00 a month. I’d grown this business from scratch up to 265 paying members, all without investing any up-front money. However, if I wanted to continue to [...]