Archive for December, 2011
What Are You Known For?
Wednesday, December 21st, 2011I get frustrated when I hear about the social structure in high school. But then I realize it is the same everywhere else, if you let it.
My daughter, Samantha, has several classmates she has known for many years. They went to elementary and middle school together. But she doesn’t talk to them. Confused, I asked her why.
When It’s Tough to Get Out of Bed
Wednesday, December 14th, 2011While my alarm is set for 5 a. m. each morning, I often wake by 4 a. m. Those are the trickiest mornings. As I lie there, trying to get back to sleep, I can make all kinds of side deals with myself.
I’ll think, “I’ve been lying here 15 minutes, and now I’ve only got 45 minutes until it’s time to getup. Forty-five minutes isn’t worth falling asleep for; I’ll move my alarm to 5:15 a. m. to give myself a full hour. ”
Into the Time Tunnel of the Information Marketing Business
Monday, December 12th, 2011From the beginning, I paid close attention to and studied a handful of extraordinary information marketers from the 50’s, 60’s and 70’s. And continued to study them as I found them. My foundation, my most reliable fundamental strategies are theirs. In this Special Report, I’ll introduce you to and give you some insight into these innovative entrepreneurs and the lessons I learned from them.
To put them in context, remember, most of them worked without the Internet, without email, without FAX, some before credit cards were accepted in this field—without most of the tools you rely on and take for granted today. They succeeded when it was necessary to convince a customer to fill out a form and mail it. Their media options were more limited. List rental world, far less sophisticated.
Where We Need to Be
Tuesday, December 6th, 2011It was so frustrating. It was like everyone else was from a different planet. There wasn’t a single person who “got it. ”
My first info-marketing business targeted the association industry. I promoted a product teaching associations how they could recruit and retain more members.