Do Free Trial Offers Create New Member Growth or Member Churn?

2 Comments

Within this video you’ll discover:

  • Do free-trial offers contribute to long-term member growth?
  • The biggest downfall of programs such as Groupon and what it means for building your membership program.
  • How to attract subscriber members who are grateful to you and eagerly want to keep their subscriptions.

Leave any comments or new ideas below.  I read them all and answer when appropriate.

About Robert Skrob

The problem with subscription membership programs is that members quit, I fix that problem. For more than 20-years I have specialized in direct response marketing for member recruitment, retention and ascension in diverse subscription members environments including non-profit associations, for-profit publishers/coaching, subscriptions and SAAS companies. For an evaluation of your current churn rate and how I can improve it, contact me here. I discover there are often two or three quick wins you can implement within a week to lower churn immediately, let’s talk about your quick wins.

2 Comments on “Do Free Trial Offers Create New Member Growth or Member Churn?”

  1. Great info Robert. Would you recommend a Low Barrier Offer for a trial period? And are you a fan of the 30-day $$ back guarantee method? Thanks!

    1. Whenever possible I try to sell membership with a bonus item as an inducement to pay membership on day 1. Either that, or purchase a product that comes with a bonus of membership.

      I am not a fan of discounting your membership program as a trial. I’ve found that it encourages people who aren’t serious and devalues your program.

      I hope this helps.

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