Do Free Trial Offers Create New Member Growth or Member Churn?

3 Comments

Within this video you’ll discover:

  • Do free-trial offers contribute to long-term member growth?
  • The biggest downfall of programs such as Groupon and what it means for building your membership program.
  • How to attract subscriber members who are grateful to you and eagerly want to keep their subscriptions.

Leave any comments or new ideas below.  I read them all and answer when appropriate.

About Robert Skrob

The problem with subscription membership programs is that members quit, I fix that problem. For more than 20-years I have specialized in direct response marketing for member recruitment, retention and ascension in diverse subscription members environments including non-profit associations, for-profit publishers/coaching, subscriptions and SAAS companies. For an evaluation of your current churn rate and how I can improve it, contact me here. I discover there are often two or three quick wins you can implement within a week to lower churn immediately, let’s talk about your quick wins.
Grow your monthly recurring revenue

3 Comments on “Do Free Trial Offers Create New Member Growth or Member Churn?”

  1. Great info Robert. Would you recommend a Low Barrier Offer for a trial period? And are you a fan of the 30-day $$ back guarantee method? Thanks!

    1. Whenever possible I try to sell membership with a bonus item as an inducement to pay membership on day 1. Either that, or purchase a product that comes with a bonus of membership.

      I am not a fan of discounting your membership program as a trial. I’ve found that it encourages people who aren’t serious and devalues your program.

      I hope this helps.

  2. Hi Robert, Thanks for your practical insights on building long term members. We are about to launch our membership site so do not have any members,however I am very interested in learning the best way to engage with and provide solutions to members so that they stay,benefit and profit from their membership investment. A few months ago I invested in your program on building membership websites. I would like to review some of the modules you provided,however I cannot access the program online now. Could you please resend the program so that I can do a refresh of the information. I found it most helpful,particularly for a beginner in the info-marketing business.Thanks again for the information you provide. All the best John Barnett. PS How is the best way to receive a copy of your book Retention Point? I purchased a “kindle” copy from Amazon but due to an unexplained glitch between Amazon Australia and Amazon America I cannot receive it and no one seems to be able to sort it out. The small cost is not woth chasing but I would like to get a copy. John

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