Easy FTC Compliance Seminar – What You Need to Do, Step-by-Step


There has been a lot of concern and frustration since the Federal Trade Commission issued their revised guidelines on testimonials and endorsements.  While info-marketers do need to take some steps to comply, these guidelines are not a cause for panic.

Many of the blog posts and tele-seminars so far have focused on the rules.  What the guidelines say, how it’s changed and the penalties for non-compliance.  This teleseminar is completely different.  Instead, this call focuses on the steps you need to take to comply, and when you hear about them, you’ll be surprised how easy it all is.

No Fear.  No worry.  Don’t read legalese.  While it’s okay to schedule time to get an understanding of the new law there is no reason to become worried or fearful.  The compliance details aren’t that hard.  You’ll get everything you need, in a matter-of-fact tone in this special internet seminar.

Special Report
PDF Download:

The webinar is below, for an informative written look at the FTC’s new
guidelines download the recent article from the Information Marketing
Insider’s Journal here

This Information Marketing Association internet seminar teaches you the easy compliance information you need to have to comply with the new FTC guidelines.  This is an advanced call for info-marketers, giving you the essential insight you need to take your information marketing business beyond the next level.

Here is a summary of what was covered:

  • The exact details you need to look for when you review your sales pages and presentations.
  • Words you can use in your tele-seminars and webinars to comply with endorsement rules.
  • The steps you should take to protect yourself from liability from the actions of your affilites.
  • The documentation you need to organize for testimonials you use in your marketing.
  • The one thing you should have been doing all along, that you probably haven’t ever done before, that’s suddenly more important than ever.

Special Call For the
Information Marketing Industry

No Worry, Easy FTC Compliance Secrets

Special Guests:

Peter Hoppenfeld

Peter Hoppenfeld has specialized in the direct marketing, licensing, and business development area for over 25 years. He has had extensive involvement in the seminar/training industry in both legal and executive management roles. He is counsel to entrepreneurs and companies in diverse industries with particular emphasis on distribution, direct marketing, licensing and deal making.   For more information, visit http://bit.ly/4SQP8I.

Michael E. Young

With an advanced international law degree from Georgetown University and more than 15 years of real world legal experience, Attorney Mike Young is President of the Internet Ethics Council and creator of Website Legal Forms Generator software. He helps entrepreneurs protect and grow their businesses online. For more information, go to www.USInternetLawFirm.com.

About Robert Skrob

The problem with subscription membership programs is that members quit, I fix that problem. For more than 20-years I have specialized in direct response marketing for member recruitment, retention and ascension in diverse subscription members environments including non-profit associations, for-profit publishers/coaching, subscriptions and SAAS companies. For an evaluation of your current churn rates and how I can improve it, contact me here. I often discover there are often two or three quick wins you can implement within a week to lower churn immediately, let’s talk about your quick wins.

17 Comments on “Easy FTC Compliance Seminar – What You Need to Do, Step-by-Step”

  1. I was not able to hear anything when I went to the FTC Seminar at 2:00 Eastnern – can I get a recorded version from somewhere?

    1. I apologize for the frustration. I’ve asked the tele-seminar company to switch to Windows Media player instead of Real Player.

      There were over 900 people who were able to access the streaming audio. I povided that option to everyone who wasn’t an IMA member and gave members the dial in information.

      Again, I never want anyone inconvenienced. In hind sight I can see that the Real Player download introduced a hundreds of combinations of browser and operating system that could have been incompatable.

      I hope you enjoy the recording now. Feel free to comment if you have questions or comments about the info.

      Best wishes.

  2. I apologize if you weren’t able to get the streaming audio to work. It can be difficult with different combinations of brower, etc.

    Here is the recording for today. Best wishes.

  3. Hey Robert, I had the same problem linking in on my laptop, nothing audio-related was on the main page. But tried my desktop and it showed Real Audio player. I tried the RealAudio download link on my laptop but download had an error. Had to uninstall my laptop’s RealAudio, restart, install from the true RealAudio site. Then everything worked. Maybe talk to your provider about giving this headsup to your future signups.
    Hope this helps. Was a great format and VERY informative, thanks for having it.
    Connecting with You,
    Dusty – The DreamWaker! *-*

  4. Thanks for providing the recording Robert. I wasn’t able to stream the seminar, even after downloading real player. I was also unable to find a phone number and access code to call in by telephone. Thanks for making it available for those of us who may have missed it live 🙂

  5. Thank you, Robert for providing the replay. I had a copy of RealPlayer on my computer, but I downloaded another one from the webinar. RealPlayer started playing other programs, but not your program.

    There weren’t any instructions to tell people what to do. I’m glad 900 were able to access the streaming audio. So something worked.

    Thank you again for the replay.

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  8. If I own the company and the website and the only testimonial on the website is of me. Is that okay? I use my product for a month and then report on the results? Is this okay?

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