There has been a lot of concern and frustration since the Federal Trade Commission issued their revised guidelines on testimonials and endorsements. While info-marketers do need to take some steps to comply, these guidelines are not a cause for panic.
Many of the blog posts and tele-seminars so far have focused on the rules. What the guidelines say, how it’s changed and the penalties for non-compliance. This teleseminar is completely different. Instead, this call focuses on the steps you need to take to comply, and when you hear about them, you’ll be surprised how easy it all is.
No Fear. No worry. Don’t read legalese. While it’s okay to schedule time to get an understanding of the new law there is no reason to become worried or fearful. The compliance details aren’t that hard. You’ll get everything you need, in a matter-of-fact tone in this special internet seminar.
This Information Marketing Association internet seminar teaches you the easy compliance information you need to have to comply with the new FTC guidelines. This is an advanced call for info-marketers, giving you the essential insight you need to take your information marketing business beyond the next level.
Here is a summary of what was covered:
- The exact details you need to look for when you review your sales pages and presentations.
- Words you can use in your tele-seminars and webinars to comply with endorsement rules.
- The steps you should take to protect yourself from liability from the actions of your affilites.
- The documentation you need to organize for testimonials you use in your marketing.
- The one thing you should have been doing all along, that you probably haven’t ever done before, that’s suddenly more important than ever.
Special Call For the
Information Marketing Industry
No Worry, Easy FTC Compliance Secrets
Peter Hoppenfeld has specialized in the direct marketing, licensing, and business development area for over 25 years. He has had extensive involvement in the seminar/training industry in both legal and executive management roles. He is counsel to entrepreneurs and companies in diverse industries with particular emphasis on distribution, direct marketing, licensing and deal making. For more information, visit http://bit.ly/4SQP8I.
Michael E. Young
With an advanced international law degree from Georgetown University and more than 15 years of real world legal experience, Attorney Mike Young is President of the Internet Ethics Council and creator of Website Legal Forms Generator software. He helps entrepreneurs protect and grow their businesses online. For more information, go to www.USInternetLawFirm.com.