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Give Your Business an Unfair Advantage
By Robert Skrob | April 7, 2008
Don’t get discouraged if your advertising isn’t successful, instead change it by making it direct response and test different ads to find out what works for you, says, Claude Whitacre, www.UnfairAdvantageManual.com.
Some of what we discussed included:
• How I went from an ordinary business owner to convert to a high margin business
• The reasons my offers require a purchase and how that helps me work less and make more money
• The essential elements of any advertisement, whether in a card deck, newspaper or on the radio
• The places I run ads that my competitors never know about
• The things I do that ensure I only talk to customers who are ready to buy that I never thought about before.
Here is the link to the radio show:
Robert Skrob’s Business Profits Radio
(Click on the “Give Your Business an Unfair Advantage” headline)
Business Profits Radio is a weekly radio show dedicated to helping business owners make more money and go home earlier to spend more time with their families. Enter your email address in the box at the right so you are notified when new shows are posted.
Topics: Business Profits Radio, Marketing, Profitability | No Comments »