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How Smart Info-marketers Use Video Within Their Businesses
By Robert Skrob | October 28, 2007
November Best Practices for Information Marketers
For many years video production has been too expensive for a lot of info-marketers to mess with. After all, customers enjoyed the convenience of listening to audio programs in the cars during their commutes. It seemed unnecessary to invest in video production when customers preferred listing. Also, when the Internet was created, videos were about the size of a quarter and took more than 10 minutes to download. So, it was expensive and impractical to worry about.
That’s all changed. Video production has become extremely inexpensive to produce. That plus faster Internet connection speeds and better video compression make it easy for you to deliver an entire video sales presentation on the web. Also, most customers can play DVDs on their computers, meaning they don’t have to “save them for home” any more. It’s a shame if you miss out on the opportunity to use video in your info-marketing business.
Here is a quick list of the ways you can use video, keep this handy throughout the call:
1. Lead generation – On websites and broadcast on TV encouraging interested people to call you.
2. Lead conversion – Videos as sales letters to turn inquiries into sales
3. Customer welcome – Provide a video orientation for your new customers, teach them essential principals
4. Product delivery – A lot of product is delivered as DVD’s or online videos today, it’s becoming a standard
5. Creating product from events – Generate extra revenue by selling DVDs of your events, they have a higher perceived value than audio CDs.
Here is a summary of what will be covered on this call:
• What to do to get people to watch your videos and to keep watching once they begin.
• What should be on the video’s that sell to maximize your response
• The 5 things you should do before you walk into a video studio
• Being interviewed on a video staged to look like a national talk show to instantly position you as the celebrity, expert, authority in your niche.
• Testimonials – either video or written to increase the power of your TV show.
• 8 different ways to use a video to promote your business.
• Capturing and using video on the web to create customers who don’t want to read
Special Guests:
Miroslav Beck Mira is a video production expert. He’s called upon to produce DVDs of live events as well as encoding videos for the Internet.
Jeff Hockings Dr. Jeff Hockings is the C.E.O. of PRTV, a television production company that’s produced over 500 thirty minute shows interviewing business owners and entrepreneurs in a Larry King Live format. Guests can use the shows to air on TV in their local market, upload to their website or copy onto DVD’s to be used in promotions.
Shay Schwartz A co-founder of LifeStyle Media, Shay has worked in all facets of production. He spends his working time consulting with clients on how to further their businesses using video and multimedia, producing, directing and writing. Since 1992 Shay as specialized in helping businesses use video to get more customers and keep their customers longer.
Moderators: Bill Glazer and Robert Skrob
Date: November 15, 2007
Topics: Information Marketing | No Comments »