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When you are short on time and money, generating a high value product to sell to a few clients is a way to generate some fast cash. The good thing is you are only limited by the quality of the product or service you provide.

As the President of the Information Marketing Association, I host a monthly coaching call for info-marketers who have questions and are trying to launch their infopreneur business. Here is a question from Nina in Las Vegas, Nevada about transforming online newsletters into a mailing. Since this is a common question, I decided to prepare an article about this challenge to help you.

Being pressed for time is a common occurrence in our day to day lives. I have a lot of people tell me, “Robert, I can’t imagine how you get all this done.” If this is how you feel about your own business, what your feeling is very normal and it will only get worse as your business grows. You will discover that there will be a lot more opportunities than you will be able to fulfill.

The first recommendation I have for those of you who have very little time to work with, is to create a product or program with a high transaction value. Rather than having a 50 dollar product that you are trying to market to 300 people, try and create a product that is somewhere between $500 and $1,500 that you market to 10 or 15 people. It is much easier to make an actual difference in your life by having 10 people paying $1,500 a month than it would be trying to find 500 people paying $100 a month to have the same effect on your business income.

You don’t have to worry about the price you charge for your high value product. There are a lot of service providers who make a lot less money than their clients do, but they still charge the price for their service. The only barrier to what you can charge is how much you can deliver for your customers. If you’re able to deliver $500 worth of value, even if it’s the first $500 you’ve ever gotten, that’s still $500 worth of value to your customer. There is no one who will be checking your tax return to see whether it is the only $500 or if it is one of many.