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Information Marketing – Designing a Coaching Program
By Robert Skrob | July 30, 2009
Watch a free video revealing several how several info marketers created their products and became infopreneurs at http://www.infomarketingstartup.com
Information marketing is not only about getting the information to the niche group. Info marketing also deals with coaching and developing the business. After all, you did not become an infoprenuer have only one, one hit wonder, did you? If you had, you would not be reading this article and learning how to cultivate yourself from your current level to that of the Information Marketing Specialist.
As the president of the Information Marketing Association, I host monthly coaching calls for info-marketers who have questions and are trying to launch their infopreneur business. Here is a question from Kelly in Oklahoma about the best way to design a coaching program that acts as a follow up from a seminar. Since this is a common question, I have decided to prepare an article about this challenge to help you.
This situation is a bit different in the fact that Kelly is not marketing his program in the same methods as we previously discussed. In this situation, Kelly will be speaking at a seminar hosted by another group. This is a plus in Kelly favor because he is walking into a positive situation loaded with prospects. Think about it in this way. The promoters have already seeded the group and they know what the topics are. More importantly, they know who will be there. They have the interest. Now it is up to the Infoprenuer to have what it takes to capture and keep their attention.
In designing a coaching program as a follow-up to a seminar, you will first need to speak with the person or persons who extended to you the speaking invitation. It is professional courtesy to respect them by letting them know about your program. Depending on the situation, they may want to be in on the proceeds of the coaching program. After all, if it were not for them, you never would have met the potential clients.
The coaching program needs to be in the best interests of the coach as well as the theoretical student. You may decide to work with a group in a specific area, or you may choose that no one else in a specific area may enter the program. You may also choose to do seminars, conference calls, emails or even one-on-one meetings to add value to your coaching.
Regardless of the way you have designed the program, starting from a seminar is a beneficial way to go. You will already have ideas to the needs of the clients, as well as to what their interest level may be. Let that knowledge guide you to not only make yourself successful, but them too!
There have never been greater, more diverse, more lucrative opportunities for everyone- experienced, successful entrepreneurs to rank beginners-in the field of information marketing. If you can name a topic, there is a market for providing information about it. People buy information about almost everything-from hobbyist topics like dog training, to business topics like how to sell over the telephone, to self-improvement topics like fitness walking. The key is to find a responsive market and then package the information that customers want in convenient forms such as DVD’s, books, eBooks, cd’s, magazines, websites, teleseminars, webinars, coaching programs, seminars and conferences.
Watch a free video revealing several how several info marketers created their products and became infopreneurs at http://www.infomarketingstartup.com
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