« Become Wealthy and Win Your Freedom | Main | Secrets Small Business Freedom and Success »
Information Marketing – Getting Retail Businesses to Carry Your Products
By Robert Skrob | July 15, 2009
Watch a free video revealing how several info-marketers created their products and became infopreneurs at http://www.InfoMarketingStartup.com
When telemarketers call a business about stocking a new product, they are sometimes rejected because of the amount of calls the business receives I have several tips to help you get your product on the way to success.
As the President of the Information Marketing Association, I host a monthly coaching call for info-marketers who have questions and are trying to launch their infopreneur business. Here is a question from Dan from California about convincing retailers to sell his product. Since this is a common question, I decided to prepare an article about this challenge to help you.
Retailers listen to many phone calls a day from telemarketers wanting to sell their products in stores. This is why you can’t be like other telemarketers. You must have some unbelievable benefit that this business will receive if they participate in helping you by investing in your product.
When you make a cold call to a potential company, there is always the chance that a moment before you called, they may have been on the phone with another telemarketer. They may have heard the speech about how much money they stand to make from selling the other person’s product and how beneficial this product would be for their business. What makes your product any better? By giving a reward for their agreement to help with the sale and production of your product, you provide more of an incentive for retailers to purchase your product.
One way to get a retailer to buy into your product is a face-to-face meeting where you speak to the retailer and discuss what major problems may exist within that company. Then you can address how your product will help solve this problem. By meeting in person, the chance of selling your product to them will increase.
There have never been greater, more diverse, more lucrative opportunities for everyone-experienced, successful entrepreneurs to rank beginners-in the field of information marketing. If you can name a topic, there is a market for providing information about it. People buy information about almost everything-from hobbyist topics like dog training, to business topics like how to sell over the telephone, to self-improvement topics like fitness walking. The key is to find a responsive market and then package information that customers want in convenient forms such as DVD’s, books, eBooks, CD’s, magazines, websites, teleseminars, webinars, coaching programs, seminars, and conferences.
Watch a free video revealing how several info-marketers created their products and became infopreneurs at http://www.InfoMarketingStartup.com
Topics: Information Marketing | No Comments »