Watch a free video revealing several info-marketers created their products and became infopreneurs at http://www.InfoMarketingStartup.com.

When you are working with limited funds, starting your info-marketing business may require financial maneuvering. I have several strategies that can help you start your business using the funds you have.

As the President of the Information Marketing Association, I host monthly coaching calls for info-marketers who have questions and are trying to launch their infopreneur business. Here is a question from Susan in Florida about starting a new business with limited funds. Since this is a common question, I decided to prepare an article about this challenge to help you.

If funds are limited the two easiest ways to grow your business rapidly is either through an affiliate arrangement where somebody already has your customer or to figure out how to start doing this thing online where you are selling your product or service online and you’re driving traffic to your site through search engine optimization.

The first way, somebody already has an affluent customer that you want to do a joint venture with in order to provide your products or services. That way you can get your information to the customer where it has an endorsement from somebody who already has trust with them. That’s one way and probably the best way.

The second way is to figure out how to start creating your business online where you are selling your product or service and you’re driving traffic to your site through search engine optimization. Using a search engine optimizer is very cheap, and click advertising would be moderate. I would probably go online and see who else is marketing to your niche, who has assembled these people already? I would be approach those marketers in a way where, since they already have the customers you can work together in order to provide this other service to them that many of them need

When you approach other marketers about at joint venture, you don’t want to approach them saying how they can help you. You want to first approach them of how you can help them. Tell them how you can provide them with articles or information they can send out to their customers or members. You can help them with newsletters, online or offline, or maybe a CD where they interview you or teleseminar where they interview you as the expert. Now they can now provide additional information to their members that make them look better.

If you can narrowly define your market of people that are most likely to want what you have, doing a direct mail three-step funnel to them would probably be a very good strategy if the direct mail were good. The other thing is that if you send out the first wave and you get a miserable response, don’t send out the second one. So send out the second wave only if you get a decent response on the first. That way you can plan a different strategy or find out that direct mail isn’t the right link.