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Lessons My DAD Taught Me
By Robert Skrob | June 1, 2008
I just finished reading the book Lessons my DAD Taught Me by Pete Lillo aka PetethePrinter. I met Pete through Dan Kennedy and have worked with him for a couple of years.
Pete’s book is a collection of short stories about his childhood years, this Navy career during the Vietnam War and his early business life. Pete tells several interesting stories including the work he did for Gary Halbert, the late great copywriter as well as Dave Thomas, the founder of Wendy’s restaurants. Also, there is a funny tale about the first time he met Dan Kennedy.
I want to excerpt a chapter here for you. I had a discussion with an employee about this on Friday so this chapter was especially poignant for me. She’d said that as soon as she graduated college life would be easy. “Work is supposed to be easy,” she told me. Pete’s account is more accurate:
(34) THE LILLO FACTOR
(Murphy’s Law X 10)Dad would say, “If you’re expecting things to be perfect and go your way all the time, get that out of your head immediately, prepare for battle daily.” Dad said, You have the LILLO CURSE; everything you’ll do to get ahead will be tougher and harder than everyone else has it. You’ll have to WORK 10X harder and 10X faster than everyone else to get ahead! “I warn you now and NEVER Quit!” When others are sleeping you work, when others are playing you work, when others are eating, work. When you go on vacation, make time to work; when you work, take some play time, but work first. Nothing good ever comes easy, if it were easy everybody would be successful in this world. Most things are meant to go wrong; it will be up to you to make changes and make the situation go right for you. GO GET WHAT YOU WANT! Quitting is failure, NEVER QUIT, you’ll never lose as long as you never quit, keep going. OUT WORK THEM ALL AND NEVER QUIT!
I encourage you to contact Pete to invest in a copy of this book. It’ll only take you an hour or two to read the whole thing and there are several good stories that are fun to read and enlighthing. Call or fax Pete Lillo at 330-922-9833.
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