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Malcolm Gladwell’s book ‘Blink’ is Wrong
By Robert Skrob | June 12, 2008
Kevin Clancy, author of the book Your Gut Is Still Not Smarter Than Your Head challenges Gladwell’s theories. The brand advertising Gladwell advocates wastes money and doesn’t generate a return on investment. Instead Kevin says business owners should create benefits dominated marketing based on thorough market research.
Some of what we discussed included:
• How smart business owners can avoid wasting money on advertising that doesn’t generate new customers.
• The types of marketing that generates results
• How the customer satisfaction can make you bankrupt
• The research methods to use to identify your unique marketing message
• What’s right about McDonald’s current advertising and how that’s unique from another successful approach for Carl’s Jr. and Hardees.
Here is the link to the radio show:
Robert Skrob’s Business Profits Radio
Business Profits Radio is a weekly radio show dedicated to helping business owners make more money and go home earlier to spend more time with their families. Enter your email address in the box at the right so you are notified when new shows are posted.
Topics: Business Profits Radio, Marketing | No Comments »