« Finding Vendors That “Get It” | Main | Increased Credibility, Publicity and Profit »
Nearly Pain Free Newsletter Production
By Robert Skrob | November 7, 2006
This call will feature “from the trenches” techniques to get newsletters published quickly and consistently with the least amount of work. We all know the running out of month and suddenly realizing that you STILL have to get that newsletter out.
One of the key building blocks of any information marketing business is repeated customer communication. In fact, Dan Kennedy suggests info-marketers communicate with their customers 52 or more times a year.
Newsletters are a key communication tool for info-marketers. Not only do they allow you to build a relationship with your customers, remind them about you and encourage referrals; but they also can generate significant revenue for your business. Most info-marketers charge a subscription for their newsletters as well as including special offers for their customers within each issue to generate on-going sales.
However, while they are terrific tools, nothing else within an info-business consumes as much on-going resources as the monthly newsletter. Writing, designing, printing and mailing are a constant challenge. Too many times, the newsletter turns into a monthly chore instead of an exciting opportunity.
This call will feature info-marketers who are fighting these same monthly battles that face you face each month. However, they have developed strategies and secrets to get these done with the least amount of pain possible.
Here is a partial listing of the topics discussed on this call:
• Online versus Offline newsletters
• The best newsletter frequency and some good options
• Easily generating content for your newsletter
• “Professional Secrets” to get your newsletter read and retaining subscribers
• Making money publishing newsletters for your members
• Where to find dependable vendors for your newsletter production
Your November best practices for information marketers monthly benchmarking and money-making tele-seminar has been scheduled as follows:
Special Guests: Dave Dee – Dave built his first info-marketing business for professional magicians. That business continues to be profitable today. Since, Dave has branched out into becoming a guru to sales professionals including the Psychic Salesperson System & Toolkit (http://www.davedee.com/psychic). After publishing a printed newsletter for many years, Dave switched to an online newsletter delivered via email. Now, over the last several months, Dave is again publishing a printed and mailed newsletter for his customers. In addition, Dave has an extremely profitable business writing and publishing newsletters on behalf of his customers.
Rob Minton – Rob publishes his newsletter for the investors within his real estate business. He publishes a newsletter for his coaching customers within his info-marketing business. AND he publishes newsletters for each one of his coaching customers’ investors too! However, Rob has completely streamlined this process and will reveal the strategies he uses to build relationships, grab reader interest and retain customers in his businesses.
Topics: Information Marketing | No Comments »