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Not an Expert? Create an Info-Product Anyway
By Robert Skrob | January 5, 2008
We often hear about information marketers taking their direct mail businesses and transitioning them to work on the Internet. Brett Fogle with OptionsUniversity is doing just the opposite, going from selling e-books online to using direct mail, other media, and joint ventures (JVs) to build his business into a full-scale information marketing business.
Brett’s primary market is people who have identified themselves as being interested in stock market trading or options trading. “Options are hot right now,” says Brett. “I started an advisory service three years ago for options, and it didn’t really take off. So I temporarily walked away from trading and delved into Internet marketing.”
Brett established two criteria for his info-marketing business:
1. He would sell an information product.
2. The market would be people with a large amount of disposable income.
“At that point the only two markets I could think of were Internet marketing and stock trading,” Brett remembers, “and the Internet marketing field was pretty well saturated. Long story short, I went back to my contact list and found the best options guy I could. I got really lucky because he’s probably the best in the country.”
Brett connected with Ron Ianieri, who was a floor trader for 15 years, including four years as the lead market maker in Dell computer options. In addition to being a leading expert in options trading, Ianieri turned out to be an excellent teacher and the perfect match for Brett’s business.
In just two years, Brett has been able to grow his business from zero to over seven figures in sales per year. “That’s with zero advertising!” Brett exclaims. “I’ve done it exclusively through joint ventures.”
In this video, I show you the Options University product. The book Official Get Rich Guide to Information Marketing includes Brett’s story as well as 29 other successful information marketers. The book also includes the steps Brett used to convince other info-marketers to joint venture with him. Using joint ventures, Brett sold over a million dollars of his products within just a few months. All of these details are included so you can duplicate his success in your own business.
Check out Brett and Options University at www.optionsuniversity.com.
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