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Promote Your Products to THE Expanding Market
By Robert Skrob | April 21, 2008
Valerie Van Booven of www.BetterElderCareMarketing.com gives her strategies any business can use to attract the fastest growing market in our country, our senior population.
Some of what we discussed included:
• Why the senior market is a great market even if you think they are living on a fixed income and are stuck in their ways
• The essential elements of a direct mail campaign that gets seniors to respond
• My secret radio advertising strategy to appeal to seniors
• They key positioning strategy when you approach the senior market
• What seniors worry about and how to create your marketing to generate the maximum response
Here is the link to the radio show:
Robert Skrob’s Business Profits Radio
Business Profits Radio is a weekly radio show dedicated to helping business owners make more money and go home earlier to spend more time with their families. Enter your email address in the box at the right so you are notified when new shows are posted.
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