Sneak Peak: A Welcome Letter that Boosts Member Retention

Leave a Comment

Many of Perry Marshall’s Mastermind Club members have retained their membership since the day he first launched his program. His loyal members love his monthly newsletter and other deliverables, and some have stayed more than five years already. With long-term retention like that, I knew we shouldn’t make any changes to Perry’s monthly deliverables.

That said, while the long-standing members loved the program, there were still a number of members who tried Perry’s Mastermind Club but dropped out within a month or two. I determined I could have the greatest impact by helping Perry create a member welcome system that fostered a strong relationship with his new members.

I worked with Samantha Flanagan on Perry’s team to design an entirely new member value proposition and welcome sequence for Mastermind Club. Now new members join to receive Perry’s 80/20 Productivity Express as a bonus. This product is designed to deliver a “quick win” by giving the member clarity over priorities and better control over his or her time. That, together with a newsletter that brings new members up to speed on Perry’s signature stories, eases their orientation to Mastermind Club.

It’s too early for numbers, but if you want to experience the program, along with the new member welcome kit and orientation email sequence, check out the new Mastermind Club welcome page by visiting www.associationmarketing.com/PMMastermind.

About Robert Skrob

The problem with subscription membership programs is that members quit, I fix that problem. For more than 20-years I have specialized in direct response marketing for member recruitment, retention and ascension in diverse subscription members environments including non-profit associations, for-profit publishers/coaching, subscriptions and SAAS companies. For an evaluation of your current churn rates and how I can improve it, contact me here. I often discover there are often two or three quick wins you can implement within a week to lower churn immediately, let’s talk about your quick wins.

Leave a Reply

Your email address will not be published. Required fields are marked *