Robert Skrob, CPA, CAE, is recognized as one of the best member retention specialists in the world. His experience is unique in that it bridges the world of nonprofit associations and causes as well as for-profit membership and subscription companies.
For the first 10 years of his career, Mr. Skrob consulted with more than 47 associations, creating marketing campaigns for membership, conferences, sponsorships and events for dozens of different industries. For the next 10 years, he worked with for-profit information marketers in hundreds of niches to sell home study courses, seminars, online training, e-books and coaching programs.
Mr. Skrob’s profound understanding of the member experience enables him to encourage member engagement and build relationships with members that last for years. In a world where obscene churn rates are all too common and even accepted, Mr. Skrob is able to transform customer relationships he calls “one night stands” into long-term memberships.
While Mr. Skrob earned a Master’s in Accountancy degree from Florida State University and became a CPA, he is most proud of being a marketer, copywriter, husband and dad. Mr. Skrob and his wife, Kory, have two children. Their daughter, Samantha, is a graduate student at Florida State University, and their son, Robert William, attends the University of Florida. In his spare time, Mr. Skrob runs and smokes Partagas #10 cigars, although rarely at the same time.