7 Secrets to Subscription Trial Conversion

Subscription Trial Conversion

If you’re offering free trials to new subscribers, you need to know these 7 key factors to increase your trial conversion. Improving trial subscription conversion rates has become a superpower of mine. Many subscription programs offer a discounted or free trial. The purpose of the trial is to induce more people to give the subscription a try. The hope is … Continued

Your Members Don’t Exist to Solve Your Company’s Problems Your Membership Exists to Solve Your Member’s Problems

Your Membership Exists to Solve Your Member’s Problems

There are so many big promises out there about the benefits of membership and subscription business models that too many people launch, expecting that offering a membership will solve their business problems. You invest money and hundreds of hours creating a brand-new marketing campaign, but it generates so few members you wonder if it’s really worth it. You try to … Continued

Motivation First, Engagement Second, and then Retention for Life

Retention for Life

Zander Marshall, son of my friend and client friend Perry Marshall, told me this quote in a conversation we had at the Connemara National Park in Ireland. I made note of it in June when he said it, and I’ve been reading and rereading it ever since. Too often, when I’m asked to review why a membership program is failing … Continued

Hidden Peril or Power of Your Member Stakeholders

Power of Your Member Stakeholders

Most membership marketers ignore the people around their member. What does the husband say to his wife about her monthly subscription box credit card charge? What does a wife say when her husband of 50 years, a retired engineer, buys a $2,000.00 subscription trading service on stock options when his past stock picks include Lucent Technologies, Enron, and General Motors? … Continued

Connect Your Members to Dramatically Increase your Retention Rates

Dramatically Increase your Retention

Every Tuesday morning, my wife and I participate in an interval training group at the running track. The group is led by a Hall of Fame track coach who will help you become a faster runner by running fast-paced intervals once or twice a week. But my wife goes to chitchat with her friends in the group. I started going … Continued

There’s a Lot More to Retention Than Value, and That’s Good News for You

The good news about membership retention

It’s expensive to deliver value. Solutions to your members’ problems are expensive to conceive, test, and produce on a regular basis. It should be good news that members are looking for a mix of benefits and aren’t focused solely on value. Members want to be part of something bigger than themselves. Memberships that are about having a greater impact have … Continued

Are You Disappointing Your Members?

Are you disappointing your members

What you sell damn sure better live up to your sales promises. There’s no retention without fulfillment. I had a great discussion with a client today. We are creating a new onboarding product that will become a “gift with purchase” that we can offer to increase sales conversions. He asked me, “If this video is longer than a few minutes, … Continued