Don’t try to be Netflix

Don’t make this Netflix mistake in subscription growth.

Why is growth slowing for so many streaming subscription services like Netflix, Disney+, and Amazon Prime?  And, what does this slowing growth reveal for your subscription business?

After the huge boost streaming video streaming services experienced in 2020, 2021 was level. Going forward, Deloitte reports higher expected churn rates in their report, entitled, “As the World Churns.”

Too many subscription entrepreneurs try to emulate the Netflix model by creating their own “Netflix of _____.”  While this business has been good for Netflix, up until now, it has been a disaster for those who attempt to emulate it.

This episode of Be Unleavable Subscription Growth breaks down the unique reasons behind Netflix unique success and how to avoid the pitfalls of those subscription entrepreneurs who have attempted to create a similar business model.

Watch Be Unleavable Subscription Growth here.

About Robert Skrob

The problem with subscription membership programs is that members quit, I fix that problem. For more than 20-years I have specialized in direct response marketing for member recruitment, retention and ascension in diverse subscription members environments including non-profit associations, for-profit publishers/coaching, subscriptions and SAAS companies. For an evaluation of your current churn rate and how I can improve it, contact me here. I discover there are often two or three quick wins you can implement within a week to lower churn immediately, let’s talk about your quick wins.
10X Subscription Growth

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