Members quit. And most people’s attempts to lower member churn rates only make it worse. I can help you stop your members from quitting.

For 20 years I have focused on getting and keeping members. I come alongside you and your team to stop your members from quitting, and help you grow your membership.

You are investing a lot of time and money to grow your membership. Let’s stop your members from quitting so your program will grow as fast as you deserve. I help you grow your membership with my systems for attracting, welcoming and retaining your members.

I can assess your membership program to identify your fastest easy wins.

Get started by requesting an assessment for your membership program today.

Request Your Assessment

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How to Stop Your Members from Quitting

With all the reasons your members have for quitting, is it any wonder you’re able to keep your members at all?

As a matter of fact, while there are many reasons for your members to quit, there are five — and only five — reasons your members will stay.

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Amazon Prime vs. Costco Membership: Which Has Higher Retention, and What Does it Mean for You?

Amazon Prime now has more members than Costco and higher retention. But which company is the best for you to emulate?

Amazon’s CEO Jeff Bezos reported that Amazon Prime membership exceeded 100 million members. At $99.00 annually, this has turned into a huge profit center. But there’s more. Prime members spend more than four times more than non-Prime customers with Amazon each year.

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It’s Easy to Make Your Membership Complicated. Simplification Is Difficult and Important

Pointless. I was writing, printing, and mailing a 24-page full-color newsletter for 36 people. That’s all that signed up.

It was so humiliating to write and prepare a newsletter for only 36 members. Expensive too — although each member paid $199.00 monthly, total dues collected was not enough to cover my production and fulfillment costs with so few members.

Membership would exceed 360 in just a few months, and a year later there were more than 1,000 members. By then, I’d forgotten about running negative that first month. But at the time, it felt pointless.

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