Subscription Stocks – Winners 💰 or Losers 💸?

Subscription Stocks -Outperforming the S&P500 by 23%!

 My subscription stocks portfolio outpaced the S&P 500 by 23.25% the last six months. But only because I left out one BIG name subscription company that would have killed my performance. While some subscription companies have generated more than 45% returns over the last six months, others have been huge losers, dropping 17%, 27%, 38% or more. Why? What … Continued

Illustrated: How to Make Your Member the Hero of His Own Story

Make Your Member the Hero of His Own Story

Have you ever been disappointed when the secret behind a magic trick was revealed to you? At first you were amazed when the trick was performed. It’s amazing to see a skilled magician executing a trick so perfectly you can’t imagine how he did it, except by some form of magic. For instance, I always thought the David Blaine levitation … Continued

Your Membership Renewal Results Depend on a Lot More Than Your Renewal Notice

Your Membership Renewal Results

When you are ready for a good cry, do a YouTube search for “marriage proposal.” There are thousands of amazing videos with gentlemen (and ladies) making marriage proposals. If it doesn’t make you emotional, nothing will. It’s impressive how many different ways there are to propose. Skywriting is so passe. There’s the surprise proposal at a sporting event, the boyfriend … Continued

How to Compete and Win Against the Biggest Publishers in the World

Do you find yourself competing for subscribers against free or low-priced content? What if you had to compete against the Wall Street Journal, Investors Daily, Financial Times, Barron’s, MSNBC, Yahoo Finance and thousands of other paid and free resources. Dan Fink, managing director of Money-Media, offers innovative solutions and lessons learned from his years of competing against some of the … Continued

It’s 2018. Are You Choosing High Membership Churn or Fast Membership Growth?

Are You Choosing High Membership Churn or Fast Membership Growth

Thousands of people died from infections in 1846, while doctors refused to admit they could be spreading disease from one patient to another. Yet when Hungarian doctor, Ignaz Semmelweis, promoted the idea that doctors wash their hands and medical instruments with soap and chlorine between patients he was ridiculed, even after he was proven to be correct. The way we … Continued

5 Secrets for Breaking Through Your Growth Barriers to Maximize Membership and Subscription Growth

Maximize Membership and Subscription Growth

Too many subscription programs get stuck. At launch, they grow quickly until reaching a plateau. Before long, cancellations begin to drag down growth. The key symptom is when you see a spike in cancellations within a month or two after adding a bunch of new members. This is when you know it’s time for a change. 1. Use emotional drivers … Continued

Yours FREE. Three Decades and Several Billions of Dollars of Subscription Revenue Growth Secrets

Subscription Revenue Growth Secrets

When you are delivering subscriptions to hundreds of thousands of customers for more than three decades you develop a profound understanding of how to attract, retain and increase the value of your subscribers. Although he became president and COO of Guthy-Renker, that has at least one billion-dollar subscription product, Proactiv, Georg Richter began his career with Double Day Book Clubs, … Continued

How to Attract and Retain Customers in Your Non-Membership Business by Creating a Membership

How to Attract and Retain Customers

Attracting new customers is the hardest, most expensive aspect of any business. Getting attention from your prospects, encouraging them to trust you and to take action, to do business with you, takes a tremendous amount of work. For a small business marketing nationally, it can be impossible to break through the clutter and get your message heard. However, a membership … Continued

Secrets That Helped 10X Beachbody That Can Enable You to Quickly Grow Your Monthly Recurring Subscription Revenue

Quickly Grow Your Monthly Recurring Subscription Revenue

Would you like to discover the marketing secrets from the team that grew Beachbody from $100 million to more than $1 billion in revenue? Babak Azad was a leader within the marketing team that helped launch Beachbody into an iconic brand within the fitness industry.Today, Babak Azad is the founder and CEO of Round Two Partners which works with other … Continued